Job Title:
Paid Ads Specialist Position Type:
Full-Time, Remote Working Hours:
U.S. Business Hours
About the Role: We are seeking a highly skilled
Paid Ads Specialist
to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The adecuado candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI. This role blends strategic thinking with hands-on execution. You'll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.
Responsibilities:
Strategy & Planning: Develop and execute comprehensive paid advertising strategies aligned with business goals. Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels. Research and define audience segments, keywords, and targeting opportunities.



Work closely with marketing leadership to forecast budgets and performance expectations.
Campaign Management & Optimization: Create, test, and optimize ad creatives, copy, and landing pages for maximum impact. Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS. Implement A/B testing and conversion rate optimization tactics to improve results. Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max). Collaboration & Coordination: Partner with content, design, and analytics teams to ensure cohesive campaigns.
Align paid media efforts with broader marketing and brand initiatives. Manage relationships with platform representatives and stay updated on new advertising features. Analytics & Reporting: Track and analyze campaign performance, identifying trends and areas for improvement. Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations. Use data-driven ins

📌 Paid Ads Specialist. (Aguascalientes)
🏢 Pavago
📍 Aguascalientes