About PayJoy PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2025 we have brought billions of dollars in credit to 15 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term. This role The Lifecycle Marketing Analyst is responsible to implement and execute lifecycle campaigns within our CRM focused on the credit line and card business. Implement messages and creatives in our CRM, in partnership with brand teams. Implement rapid testing to determine optimal campaigns to drive business goals.



Implement A/B testing for campaigns, including analysis of results and performance. Orchestrate and optimize campaign flows within the CRM platform, including establishing relevant events and triggers. Qualifications Bachelor's degree or studying in a field related to data analysis. Experience diagnosing non performing campaigns and strategising rapidly to course correct and test alternate campaigns (messaging, format, channel, cohorts), designing content and campaigns that drive business outcomes and whatsapp, in-app push and messaging channels. Knowledge of large-scale bespoke application or Content Analytical mindset, experience with A/B testing, some familiarly with SQL and G-suite.

📌 Marketing Tech Analyst (Hermosillo)
🏢 Payjoy
📍 Hermosillo