About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. About WPP Media WPP is the creative transformation company. WPP Media is WPP's integral media collective. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: We are seeking someone with a strong sense of ownership, proactivity, and autonomy, with a focus on strategy and media planning for a global account in the beauty industry, working across Latin America. This professional will serve as a strategic leader for the team and the client,



responsible for developing innovative and effective media plans based on data and market insights. They will be tasked with translating the client's business objectives into comprehensive media strategies, ensuring channel integration and alignment with branding and performance goals. They will report directly to the Media Planning Supervisor and will maintain constant communication with the activation, BI, and client teams, particularly the LATAM teams. Develop comprehensive and strategic media plans for branding and performance campaigns, aligned with the business objectives of the global beauty industry account, with a focus on the LATAM region. Conduct market research, competitive analysis, target audience studies, and consumer trend analysis, using media planning and research tools to inform strategies and propose innovative solutions. Propose budget allocation across different channels and platforms, justifying strategic choices and potential r

📌 Digital Projects Specialist (Mexicali)
🏢 WPP Media
📍 Mexicali