IPSY México has been building since day one - not adapting a US model, but actually building from scratch: local team, local audience, a creator community that predates the influencer marketing category as we know it. Four years in, the brand is recognized, and the audience is real. What hasn't been fully defined is where the brand goes from here. The narrative, the roadmap, the clarity on what IPSY México stands for in the Mexican market - that work is still ahead. Coming in, reading where the brand actually is, and building the strategy that takes brand equity, brand awareness, and brand love to the next level. What's in it for you You'd own the full organic marketing function: brand strategy, social, content, PR, partnerships, creator relationships, and customer insights. The budget is real - and you'd have vigente authority over how it's used. IPSY's creator community was part of the brand's DNA before influencer marketing was a category. The role is remote-first, with a team based in Mexico City. The first: a clear brand roadmap - short, medium,



and long term - that answers what IPSY México needs to do to grow brand love, increase brand awareness, and strengthen its positioning in the Mexican market. What you'll do You'll define IPSY México's brand narrative, voice, and positioning - the practical framework the team uses every day, from social copy to campaign briefs. You'll own organic acquisition: social, PR, content, partnerships, and creator programs. You'll lead IPSY's monthly 360 planning cycles - look and feel, channel coordination, campaign briefs - and coordinate with PR, creator, and partnership networks to maximize organic reach. You'll manage IPSY's brand partnerships and creator relationships. The active pipeline spans payments, loyalty, and lifestyle brands. You'll lead the qualitative research function: social listening, surveys, audience understanding. The tools and budget are in place; And you'll manage the team - approximately 8-9 people across

📌 Head of Marketing, Building Materials (Ciudad de México)
🏢 Jobs at Talental
📍 Ciudad de México