Description Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C;). Finally, our Client is part of one the largest Insurance Groups in the world. A solid and innovative company with a strong market presence A dynamic, diverse, and multicultural work environment Leaders with deep market knowledge and strategic vision We are seeking a Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics. Team Function The Media Measurement & Analytics team supports the media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions. The team executes incrementality tests, builds measurement models, and reports on performance. Planning and implementing incrementality tests Analyzing output of MMM models Developing other forms of marketing measurement to provide a full picture of marketing effectiveness.



The idóneo candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of seniority, from entry-level to C-suite. Requirements At least 3 years of experience in Analytics and/or Data Science. Bachelor's degree in a technical field. Fluency in English Experience working with large and complex datasets. Experience applying causal inference tools (Difference-in-Differences, synthetic controls, propensity score matching) to real-life problems. Experience with experimental design and incrementality testing. Working knowledge of R or Python, SQL, and PowerBI. Benefits Competitive salary and performance-based bonuses Comprehensive benefits package Career development and training opportunities Flexible work arrangements (remote) Dynamic and inclusive work culture within a globally renowned group Private Health and Dental Insurance Pension Plan Meals tickets Life Insurance By applying for this po

📌 FBS Decision Scientist (Ciudad Apodaca)
🏢 Capgemini
📍 Ciudad Apodaca