Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Manager, Area Marketing
Overview

The Marketing Manager will develop and ensure consistent definition and implementation of a holistic Marketing Plan capable to exploit Digital, ATL, BTL and partnerships’ activities in order to build MasterCard brand, develop relevant product positioning for an issuer/merchant, increase card issuance and usage to reach the issuer business objectives.





She/he will work also with sales team members and other internal cross-functional groups to design and implement specific marketing initiatives to create value for counterparts and MasterCard.

In alignment with the MasterCard business strategy and building on Traditional (Issuers/acquirers) and Non Traditional (merchants, partners) customers’ strategy and needs, the Marketing Manager will be responsible for the implementation of marketing strategies and specific programs

Role

Responsibilities
• Analyze our customers' objectives and leverage our assets to create consumer segment-driven opportunities that will drive Mastercard revenue and monetize assets, while also providing the best solutions to create long-term customer plans and value
• In partnership with MasterCard sales team members, sizing and scoping the nature of the bank customer' assignment for MasterCard. Development of superior knowledge and marketing intelligence to develop valued and differentiating programs, establishing MasterCard as a customer’s preferred business resource.
• Customer strategy implem

📌 Manager, Area Marketing (Ciudad de México)
🏢 Mastercard
📍 Ciudad de México