We're looking for a motivated, detail-oriented CRM & Lifecycle Marketing Analyst to support lifecycle campaign execution across multiple consumer brands in our portfolio, reaching players in the sports betting and casino gaming space. This is a great opportunity for a recent graduate or early-career marketer, with some hands-on experience through an internship or a first role, who wants to build a career in CRM and lifecycle marketing. This is a direct-to-consumer marketing role focused on engaging, retaining, and reactivating our existing player base through in-app messaging, push, and email, not a sales, business development, or lead generation position.
You'll support the CRM Manager and senior CRM specialists in building and QA'ing campaigns in Braze spanning onboarding, retention, pre-churn, and reactivation. This is a strong entry point into lifecycle marketing and marketing technology, with hands-on mentorship as you grow into more ownership over time.
Key Responsibilities
- Assist in building, testing, and deploying lifecycle campaigns across email, push,



and in-app messaging in Braze, under the guidance of senior team members
- Support the setup of promotional campaigns targeted to specific player segments
- Help maintain campaign calendars, documentation, and creative asset libraries across brands
- Perform QA checks on dynamic content, personalization logic, segmentation, and deliverability
- Partner with product, engineering, and marketing teams to learn how CRM workflows are built and optimized
- Support performance tracking and reporting on engagement, retention, and reactivation metrics, flagging anything that looks off
- Contribute ideas and creative input to lifecycle and promotional initiatives

Qualifications
- 6 months to 1 year of experience in marketing, ideally through an internship, co-op, or entry-level role; exposure to CRM, lifecycle, or retention marketing is a strong plus
- Recent graduate in Marketing, Communications, Business, or a rel

📌 Marketing Analyst (Nuevo León)
🏢 NextGen Ventures
📍 Nuevo León