Location: Guadalajara, Jalisco, Mexico – Hybrid
Employment: Full-time
English Level: Professional/Advanced English required
Valid U.S. visa and availability to travel to the United States when required.
About the Role
MezTal is looking for a creative, organized, and results-driven Growth Marketing Specialist to join our team and work directly with one of our U.S.-based clients in the Senior Living technology industry .
In this role, you will own and execute day-to-day marketing initiatives focused on brand awareness, demand generation, and pipeline growth across the North American market .
You will work closely with the client's Growth, Sales, and Customer Success teams to develop go-to-market campaigns, manage digital channels, create content and visual assets, support industry events, and ensure marketing activities generate measurable business results.
Because you will collaborate directly with U.S.-based stakeholders and create content for the North American market, professional English communication skills are required .
Responsibilities
Demand Generation & Campaigns
- Design and execute integrated demand generation and go-to-market campaigns.
- Develop Account-Based Marketing (ABM) initiatives for priority accounts.
- Manage marketing automation and CRM campaign processes.
- Maintain campaign and lead data quality within the CRM.
- Partner with Sales to define and maintain an effective lead-handoff process .
- Track campaign performance and contribution to pipeline.
Events & Conferences
- Coordinate the end-to-end execution of webinars, trade shows, conferences, and industry events.
- Manage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materials.
- Coordinate virtual and on-site logistics and work with external vendors when necessary.
- Support post-event attendee follow-up and lead generation activities.
- Occasional travel to U.S. industry conferences or client locations may be required.