POSITION SUMMARY:
We are seeking a strategic, detail-oriented, and results-driven Site Merch Lead to join our e-commerce team . In this role, you will lead the localized content strategy and site merchandising operations for our Mexico digital channels . Acting as the key driver for the localization and transition of processes from the US team to the Mexico team, you will oversee the digital customer journey across both web and app platforms to drive conversion, revenue, and operational efficiency .
The successful candidate will manage daily site content builds, optimize product discoverability and page sorting logic, and lead a cross-functional workflow that reduces dependencies on integral assets while catering specifically to the Mexican market. This is a pivotal role for establishing independent local timelines and pushing boundaries in testing and execution.

RESPONSIBILITIES:
Process Localization & Transition Leadership
• Workflow Ownership: Lead the end-to-end transition of content and site merchandising tasks from the US team to the MX local team.
• CFT Coordination:



Design and manage localized cross-functional team (CFT) timelines, reducing the need for cross-referencing handoffs with international teams.
• Schedule Control: Establish and manage independent push schedules and Quality Assurance (QA) windows tailored to MX local workflows, bandwidth, and holidays/PTO.
Site Merchandising & Optimization (Bloomreach Tool)
• Page Sort Updates: Oversee and implement page sort updates using Bloomreach, replacing US logic with MX-specific sorting rules to improve conversion.
• A/B Testing: Plan and execute ongoing A/B testing of sort models and page sorts to optimize the customer browsing experience.
• Dynamic Content: Lead dynamic page creation, facet setup for new pages, and manage site exclusions and different go-live dates .
• Promotional Execution: Coordinate promotion setups (e.g., product-specific promos like the "Undie promo") on the site .
Content Management

📌 Site Coordinator (Ciudad de México)
🏢 AMERICAN EAGLE OUTFITTERS
📍 Ciudad de México