The Role:
Manage, execute, and optimize Salesforce Marketing Cloud email and mobile development for the organization's customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
Responsibilities:
Develop, build, and test email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automation Studio, Mobile Studio, and related programming languages.
Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.
Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools.
Write and optimize SQL queries to manage and manipulate data within SFMC databases, including troubleshooting and data validation.
Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.




Promote and share industry best practices related to development, strategy, testing, and accessibility.
Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
Support code reviews, knowledge sharing, and documentation to maintain high- quality standards.
Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
Collaborate with deliverability and rendering partners to monitor and ensure optimal

📌 SFMC Email Tech Development Manager (México)
🏢 Nir-yu
📍 México