RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
Define channel, customer and brand portfolio priorities aligned with integral and market growth ambitions.
Build annual and quarterly commercial plans focused on winning in key cities, occasions and outlets.
Lead strategic investment across A&P; activations, trade spend and customer programs to maximize ROI and support disciplined resource allocation.
Develop a robust commercial calendar integrating brand, customer and consumer activations aligned with brand priorities.
Ensure a strong customer profitability approach and P&L; discipline in partnership with Finance.
Develop joint business plans with key On Trade customers and groups to unlock mutual growth and strengthen long-term partnerships.
Design tailored customer strategies to win at the point of consumption, including menu, visibility, experiences, house pour strategy and share of recommendation at the bar.
Lead outlet segmentation across top accounts, influencers and high-energy venues to prioritize investment and scale growth opportunities.




Translate commercial and customer strategies into best-in-class market execution across priority outlets and cities.
Lead high-impact activations, advocacy programs and aspirational brand experiences that drive trial, visibility and premium execution.
Track and optimize performance KPIs including sell-out, NSV, share, rate of sale, distribution, ROI, menu presence and advocacy.
Monitor performance by customer, outlet segmentation and brand priority, proactively adjusting plans based on insights and competitive dynamics.
Ensure strong reporting discipline and alignment with commercial scorecards to support growth management and decision-making.
Partner closely with Sales, Marketing, Finance and other stakeholders to connect brand strategy with in-outlet execution.
Influence key external stakeholders including customers, bartenders, mixologists, operators and partners to strengthen Bacardi’s presence and e

📌 CPA Manager On trade (Tultitlán de Mariano Escobedo)
🏢 Bacardi
📍 Tultitlán de Mariano Escobedo