About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

About WPP Media WPP is the creative transformation company. WPP Media is WPP's global media collective. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: We are seeking someone with a strong sense of ownership, proactivity, and autonomy, with a focus on strategy and media planning for a global account in the beauty industry, working across Latin America.

This professional will serve as a strategic leader for the team and the client, responsible for developing innovative and effective media plans based on data and market insights. They will be tasked with translating the client's business objectives into comprehensive media strategies, ensuring channel integration and alignment with branding and performance goals. They will report directly to the Media Planning Supervisor and will maintain constant communication with the activation, BI, and client teams, particularly the LATAM teams.

Develop comprehensive and strategic media plans for branding and performance campaigns, aligned with the business objectives of the general beauty industry account, with a focus on the LATAM region. Conduct market research, competitive analysis, target audience studies, and consumer trend analysis, using media planning and research tools to inform strategies and propose innovative solutions. Propose budget allocation across different channels and platforms, justifying strategic choices and potential return on investment,



with a focus on digital media, including retail media and major platforms (Google Ads, Meta Ads, and partners).

Serve as a mentor for junior analysts on strategic planning topics, supporting the development of their skills and the creation of their own plans. Maintain constant and strategic contact with the client's LATAM and integral teams, especially in Mexico, to deeply understand their needs and present clear and effective media solutions. Actively collaborate with the activation and BI teams to ensure that plans are implemented optimally and that data is analyzed to generate strategic insights.

Skills and Experience Extensive experience and proven expertise in strategic media planning (branding and performance), with prior agency experience. Proven experience in account management at the LATAM/Global level.

Advanced

English. Solid knowledge of retail media platforms (such as Amazon Ads) and major media platforms (Google Ads, Meta Ads, programmatic, etc.) from a strategic planning perspective.

Experience with media planning and research tools (e.g., Kantar IBOPE Media, comScore, SimilarWeb, audience and competitor analysis tools). A highly analytical, strategic, and creative mindset, with excellent logical reasoning and the ability to translate data into action plans. Proficiency in organizational, presentation, and analysis tools (Excel/Google Sheets, PowerPoint/Google Slides).

WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

That's why we've adopted a hybrid approach, with teams in the office around four days a week.

📌 Digital Platform Specialist (Toluca de Lerdo)
🏢 WPP Media
📍 Toluca de Lerdo