IPSY México has been building since day one - not adapting a US model, but actually building from scratch: local team, local audience, a creator community that predates the influencer marketing category as we know it. Four years in, the brand is recognized, and the audience is real. What hasn't been fully defined is where the brand goes from here.

The narrative, the roadmap, the clarity on what IPSY México stands for in the Mexican market - that work is still ahead. Coming in, reading where the brand actually is, and building the strategy that takes brand equity, brand awareness, and brand love to the next level. What's in it for you You'd own the full organic marketing function: brand strategy, social, content, PR, partnerships, creator relationships, and customer insights.

The budget is real - and you'd have presente authority over how it's used. IPSY's creator community was part of the brand's DNA before influencer marketing was a category. The role is remote-first, with a team based in Mexico City.

The first: a clear brand roadmap - short, medium, and long term - that answers what IPSY México needs to do to grow brand love, increase brand awareness, and strengthen its positioning in the Mexican market.

What you'll do You'll define IPSY México's brand narrative, voice, and positioning - the practical framework the team uses every day, from social copy to campaign briefs. You'll own organic acquisition: social, PR, content, partnerships, and creator programs. You'll lead IPSY's monthly 360 planning cycles - look and feel, channel coordination, campaign briefs - and coordinate with PR, creator, and partnership networks to maximize organic reach.

You'll manage IPSY's brand partnerships and creator relationships. The active pipeline spans payments, loyalty, and lifestyle brands. You'll lead the qualitative research function: social listening, surveys, audience understanding.

The tools and budget are in place; And you'll manage the team - approximately 8-9 people across creative, content, social, partnerships, creative ops,



and insights - and the OPEX budget that funds their work. You're probably a fit if you have 10+ years in brand marketing, content strategy, or integrated marketing, with meaningful time at an e-commerce, consumer lifestyle, or subscription company A track record of building brand equity with outcomes you can point to - not just campaigns you're proud of Direct ownership of organic acquisition channels and the numbers to back it up Real budget management experience: trade-offs made, ROI reported, allocation decisions defended Experience managing agencies, content creators, and in-house marketing teams A genuine coaching track record - people grew under you, and you had the hard conversations when they weren't Full professional fluency in Spanish and English Nice-to-haves Background in beauty, personal care, or subscription-based businesses Hands-on influencer/creator program experience in Mexico or LATAM Brand partnerships experience across media, fintech, retail, or lifestyle Content production experience, particularly video Familiarity with Brandwatch, Sprout Social, or Google Analytics Experience working alongside a Growth or Performance Marketing function Team and reporting You'd report directly to the local GM, with a possible dotted line to US marketing leadership (TBC). Your direct team includes approximately 8-9 people: in-house designers, content creators focused on UGC and partnerships, a creative ops/project manager, social media managers, and an office coordinator.

Company snapshot IPSY is one of the largest beauty subscription companies in North America - a monthly personalized beauty box built on a community that IPSY helped create. They were doing creator-driven marketing before it had a name, and that community is still central to what the brand is today. IPSY México has been operating since the company's early expansion, with a local team that runs live content productions, manages brand partnerships across industries, and maintains an active creator community.

Remote-first operation with close ties to the US organization and a team concentrated in Mexico City.

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