The Role: We are looking for a strategic, creative, and customer-centric Lifecycle Marketer to join our growing marketing team. This is an exciting opportunity to play a direct role in shaping the customer journey at a brand where growth is accelerating and performance matters. In this role, you'll report to the Director of Lifecycle Marketing and lead the crafting and optimizing of the email and SMS journeys that convert leads, turn one-time purchasers into subscribers, retain and grow customers, and win back those who've churned.

You'll work at the intersection of data, storytelling, and customer experience to scale lifecycle programs that directly contribute to our mission and momentum. Own the day-to-day operations and strategy for email and SMS channels covering customer acquisition, churn prevention, subscriber cross-sell, referral marketing, and churn winback. Partner with the Director of Lifecycle Marketing to plan and manage the email and SMS campaign calendar, including cultural moments, seasonal initiatives, promotional periods and more.

Develop clear, strategic creative briefs for copy writing and design lifecycle content.



Analyze campaign performance (open rates, click-through rates, CVR, churn, etc.) Lead ongoing testing and optimization across time of day, frequency, copy, design, CTAs, brand voice, segmentation, and more to drive continuous improvement. Ensure timely, accurate, and high-quality deployments of all campaigns, with detailed attention to segmentation, compliance, and end-to-end user experience.

Stay informed on email and SMS marketing trends, privacy regulations (e.g., Requirements: 2+ years of experience in lifecycle, email, or SMS marketing. Direct-to-Consumer Subscription experience Knowledge of customer segmentation, personalization, and marketing automation strategies. Strong analytical mindset and experience translating performance data into actionable insights.

Excellent project management skills, with the ability to meet deadlines in a fast-paced, collaborative environment. you're comfortable working with creative teams to develop compelling content.

📌 Lifecycle Marketing Associate Manager (México)
🏢 Nir-yu
📍 México