Descripción de la vacante

Job Title:Paid Media Specialist, SocialJob Type:Full-time / RemoteWork Hours:PSTJob Overview:We’re helping our client, a premium nutritional wellness company, find aPaid Media Specialistto manage and optimize paid social campaigns across Facebook, Instagram, Tik Tok, Pinterest, and other platforms. In this role, you’ll handle day-to-day campaign execution, performance monitoring, and creative testing to ensure efficiency and growth. This role reports directly to the Sr.

Manager, Paid Social Creative Strategy.Responsibilities :Campaign Execution &

- ManagementExecute daily campaign management across Facebook, Instagram, Tik Tok, Pinterest, programmatic display platforms, and other social platformsHandle creative trafficking and campaign setup based on strategic direction from Sr. ManagerImplement influencer and publisher allowlisting strategies for content amplificationMonitor campaign performance and make tactical optimizations to improve efficiencyManage budget pacing and allocation across campaigns and ad setsConduct regular account audits to identify optimization opportunitiesPerformance Monitoring &
- OptimizationPerform daily performance analysis and implement optimization recommendationsExecute A/B tests for audiences, creative, landing pages, and campaign settingsSupport landing page testing and optimization initiatives for social media trafficMonitor key metrics including CPA, ROAS, CTR, and conversion ratesIdentify trends and anomalies in campaign performance and recommend solutionsImplement platform best practices for campaign optimizationReporting &
- AnalysisCreate daily, weekly,



and monthly performance reports for leadership reviewTrack campaign performance against established KPIs and targetsProvide insights and recommendations based on performance data analysisSupport attribution analysis and multi-touch customer journey reportingMaintain organized documentation of campaign strategies and resultsCreative &
- Testing SupportCollaborate with creative teams to implement and test new creative assetsExecute creative rotation strategies to prevent ad fatigueMonitor creative performance and provide data-driven feedbackSupport creative briefing process with performance insightsMaintain creative asset libraries and performance documentationMust-Have 4 years of experience in paid social media advertising, preferably for DTC brandsHands-on experience with Facebook Ads Manager, Tik Tok Ads Manager, Pinterest Business, and programmatic display platformsExperience with influencer and publisher allowlisting processes and content amplificationProven ability to manage budgets and optimize campaigns for performance metrics (CPA, ROAS, CTR, conversion rates)Knowledge of tracking pixels, conversion events, attribution models, and i OS 14.5 privacy changesFamiliarity with Excel/Google Sheets for reporting and analysisExperience with You Tube Brand Connect and You Tube advertising ecosystem (preferred)Understanding of landing page optimization and testing methodologiesStrong attention to detail with ability to manage multiple campaigns simultaneouslyAnalytical mindset with ability to identify trends and optimization opportunitiesExcellent organizational, time management, and communication skillsAbility to work efficiently in a fast-paced environment

📌 Media buyer - meta & tiktok - 41437970537 (San Pedro Tlaquepaque)
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📍 San Pedro Tlaquepaque