We are an innovative, Vancouver-based startup at the forefront of robotics, AI, and machine vision technologies.
Backed by VC funding and we've been recognized with the **** Frost & Sullivan Technology Innovation Leadership Award, the AAM Supplier Excellence Innovation Award, and the **** BC Tech "Company of the Year – Growth", we are on a mission to redefine the future of AI-driven robotic vision systems.
Apera AI helps manufacturers make their factories more versátil and productive.
Robots enhanced with Apera's software have 4D Vision – the ability to see and handle objects with human-like capability.
Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation.
Apera is led by an experienced team from high-growth companies focused on robotics, artificial intelligence, and advanced manufacturing.Role Overview:We are looking for a Demand Generation & Campaign Manager to execute marketing campaigns that generate qualified leads and support sales pipeline growth.
This role is responsible for operating the marketing engine, building campaigns in HubSpot, managing marketing automation, and ensuring leads are efficiently passed to the SDR team.
The ideal candidate is highly organized, data-driven, and experienced in B2B demand generation and marketing automation.This role will involve periodic travel to the United States to collaborate closely with cross-functional teams and support key initiatives.




Key ResponsibilitiesCampaign Execution Build and manage marketing campaigns including:WebinarsEmail campaignsLanding pagesDigital content campaignsCoordinate campaign launches across multiple channelsHubSpot Campaign ManagementUse HubSpot to manage:Marketing emailsWorkflowsLead segmentationCampaign reportingMaintain campaign tracking and performance dashboardsLead ManagementManage lead lifecycle from initial engagement to SDR qualificationCoordinate lead handoff between marketing and SDR teamsMaintain segmentation lists and target account databasesAccount-Based MarketingSupport targeted campaigns toward strategic companies and industriesWork with marketing leadership to develop ABM initiativesMarketing Analytics Track campaign performance and conversion ratesAnalyze marketing funnel metricsProvide regular reports on campaign effectivenessQualifications 3–6 years experience in demand generation or marketing automationStrong experience with HubSpotExperience running B2B marketing campaignsStrong analytical and organizational skillsExperience working with sales teams and lead qualification processesWhat Success Looks LikeCampaigns consistently generate qualified leadsMarketing leads convert effectively to SDR opportunitiesHubSpot campaigns are executed efficiently and tracked accuratelyMarketing performance is clearly measured and optimizedWhat we offer!
Equity Participation As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company's long-term success and growth.
Competitive & Transparent Compensation We offer a competitive and transparent compensation package aligned with market benchmarks.
For this role, the expected salary range is MXN 600,*********,000 annually.
The final compensation package will be determined based on a range of factors, including your experience, skills, and the value you bring to the role and the organization.

📌 Marketing Demand Generation & Campaign Manager (Xico)
🏢 Apera AI
📍 Xico