We are looking for support (f/m/d) in our digital marketing marketing team at WHU.
Our core areas are the optimization and maintenance of our website, the management of our social media channels, search engine optimization and advertising, marketing automation, and managing third-party portals.
In this very dynamic and diverse field of work, we collaborate closely in a motivated team and are in constant exchange with stakeholders inside and outside WHU.
This position is initially limited to one year.Collaborate with marketing and sales teams to design and implement marketing automation journeys for potential candidates.Create target segmentation lists and personalization strategies to enhance engagement.Jointly plan content with team members, academic programs, and student clubs.Provide end-user support and serve as the main point of contact for Pardot / Account Engagement-related queries and tickets.Establish and maintain a consistent lead data structure in our system.Create email templates, manage lead capture forms,



and upload leads into the system.Oversee Pardot-related projects to enhance system efficiency and performance.Academic degree or equivalent qualificationAlready have multiple years of experience with Marketing AutomationIdeally experience with Pardot and SalesforceIndependent and structured way of working, attention to detail as well as team oriented with a hands-on mentalityYou have very good knowledge of German and English You are characterized by reliability and resilienceA diverse and international working environmentAn open-minded, supportive, and motivated teamOpportunities to actively contribute to the school's developmentFlat hierarchies and fast decision-making processesAttractive skill development and training offeringsFlexible working time models, including home office optionExclusive company-sponsored social benefitsEcofriendly mobility offers (e.g., JobTicket, JobRad, e-mobility)Various fitness and health activitiesFor questions please contact:Joseph HlavatyAssociate Director Digital MarketingEmail:

📌 Marketing Automation Manager (W/M/D) (Xico)
🏢 Whu - Otto Beisheim School Of Management
📍 Xico