Join Hire Hangar and work with fast-growing general companies while building a long-term, remote career.Job TitleProduct Marketing Lead (SaaS)LocationRemoteTime ZoneUS Time Zones (EST–PST)Role OverviewWe are seeking a Product Marketing Lead to own and execute positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio.
This is a hands-on role for a strategic marketer who enjoys writing, launching, and enabling cross-functional teams.
The ideal candidate has strong SaaS experience, can simplify complex product capabilities (including AI-driven features), and thrives in a fully remote, execution-focused environment.Key ResponsibilitiesOwn and evolve product positioning, messaging frameworks, and value propositionsPlan and execute go-to-market strategies for new features, launches, and product updatesDevelop compelling customer-facing content including website copy, sales decks, product pages, and launch materialsTranslate technical and AI-powered capabilities into clear, differentiated customer valuePartner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablementSupport Sales with training materials, battlecards,



and enablement assetsConduct ongoing competitive and market research to inform strategy and positioningRequired QualificationsProven experience in Product Marketing within a SaaS environmentStrong track record as a hands-on contributor who can both own strategy and execute deliverablesExceptional writing, storytelling, and communication skillsExperience collaborating closely with Product and Sales teamsNon-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies.
Candidates without this background will not be considered.Preferred QualificationsExperience marketing AI-powered or highly technical productsBackground in B2B SaaS, preferably in growth-stage companiesExperience supporting Sales-led, Product-led, or hybrid GTM motionsExposure to agency environments or content-heavy marketing rolesTools & TechnologyCollaboration & Documentation: Slack, Google Workspace, NotionProject Management: Asana, Jira (or similar)CRM & Sales Enablement: HubSpot, SalesforceAnalytics & AI Tools: Google Analytics, AI-assisted productivity and research toolsPlease NOTEIt is crucial that you complete the application form in full.
As part of the application process, you will be required to record a video.
If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process.
If you do not record a video, we will not be able to consider you for ANY open roles.We connect top talent with vetted employers, competitive pay, and real growth opportunities.

📌 Product Marketing Lead (Saas) (Xico)
🏢 Hire Hangar
📍 Xico