DescriptionAbout UsAt Remote Talent LATAM, we connect top Latin American talent with leading U.S. companies.
We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals.
While we're not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.About the ClientOur client is a fast-growing home services company operating across multiple U.S. markets.
Since its founding, the company has expanded rapidly and now serves hundreds of cities through a network of locations across several states.
Their culture is built around innovation, accountability, and continuous growth, empowering team members to take ownership, test new ideas, and make a measurable impact on business performance.About the RoleOur client is seeking a PPC Specialist who thrives in a performance-driven environment and wants true ownership over paid media strategy and execution.
This role is responsible for managing and optimizing paid advertising campaigns across Google Ads, Meta Ads, and Local Services Ads (LSAs), ensuring every marketing dollar drives qualified leads and booked jobs.The adecuado candidate is highly analytical, proactive, and experienced managing multi-location campaigns with significant advertising budgets.
You will work closely with marketing leadership to scale lead generation efforts, improve efficiency, and identify growth opportunities across multiple markets.Key ResponsibilitiesGoogle Ads & Local Services AdsManage and optimize a Google Ads MCC structure with multiple market-specific accountsOversee active Search campaigns across multiple service areas and locationsManage daily budgets and ensure efficient allocation of advertising spendBuild, test, and optimize ad copy, keyword strategies, negative keyword lists, and bidding strategiesMonitor and optimize Local Services Ads (LSA)



performance across multiple marketsConduct ongoing search term analysis to identify growth opportunities and eliminate wasted spendEvaluate campaign performance and adjust bidding strategies to maximize conversionsLanding Page OptimizationManage and optimize landing pages using Unbounce or similar platformsMonitor conversion rates across markets and service categoriesConduct A/B testing for headlines, CTAs, forms, layouts, and other conversion elementsDevelop new landing pages to support market expansion and service offeringsReporting & Performance AnalysisCreate weekly and monthly performance reports across all paid media channelsTrack and analyze KPIs including Cost Per Lead (CPL), Cost Per Booked Job, Conversion Rate, and ROASIdentify trends, budget pacing issues, rising CPCs, and conversion challengesProvide clear, actionable recommendations for optimization and growthCollaborate with leadership to develop strategic initiatives based on performance dataMeta Ads ManagementManage Facebook and Instagram advertising campaigns across multiple location-based accountsExecute lead generation, traffic, engagement, and brand awareness campaignsBuild and maintain audience segments, including retargeting and custom audiencesCollaborate with internal teams on creative development, including image and video assetsOptimize campaigns to improve lead quality and reduce acquisition costsContinuous ImprovementStay current on platform updates, industry trends, AI tools,



and automation opportunitiesIdentify and implement new strategies to improve campaign performanceProactively troubleshoot issues and recommend solutions without requiring constant oversightRequirements3+ years of hands-on PPC campaign management experienceStrong expertise in Google Ads, including Search campaigns, bidding strategies, and Local Services AdsExperience managing multi-location, franchise, or large account structuresExperience with landing page platforms such as Unbounce, Instapage, or similar toolsProven experience managing advertising budgets exceeding $200,000 per monthStrong analytical and reporting skills with the ability to translate data into actionable recommendationsExperience tracking and optimizing campaigns based on lead generation and conversion metricsExcellent organizational and time-management skillsStrong English communication skills for internal collaborationPreferredExperience within home services industries such as plumbing, HVAC, electrical, roofing, or similarFamiliarity with Local Services Ads setup, management, and dispute resolution processesKnowledge of Google Business Profile and local search marketing strategiesExperience with call tracking platforms such as CallRail, CallTrackingMetrics, or similarExperience with pay-per-lead platforms and lead attribution toolsBasic HTML/CSS knowledge for landing page modificationsExperience using AI-powered marketing and automation toolsBenefitsSchedule: Full-Time, Monday–Friday, U.S. Business HoursCompetitive salary $2,500 based on experience100% Remote work environmentLong-term growth opportunities within a rapidly expanding companyPTO PackageHigh level of ownership and autonomyCollaborative, results-driven team cultureThis position is only open to candidates residing in Latin American (LATAM) countries, such as: ❌ Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
Resumes must be submitted in English.
Applications that do not meet these criteria will be automatically rejected.

📌 Ppc Specialist | Remote | Latam Only | 83166 (Xico)
🏢 Remote Talent LATAM
📍 Xico