Overview We are a profitable, U.S.-based consumer wellness brand with patented products sold across direct-to-consumer, Amazon, TikTok Shop, and major retail partners. With approximately $20M in annual revenue and a clear path toward $50M+, the company is entering its next phase of scale. While the accounting foundation is strong, there is a critical need to build robust FP&A; capabilities, including forecasting, channel-level profitability, and actionable financial insights.

We are seeking a Senior FP&A; Lead to take full ownership of financial planning and analysis. This is a high-impact, senior individual contributor role—not a junior analyst or reporting function. You will operate independently and partner closely with the Founder and leadership team to drive strategic decision-making.

Key Responsibilities FP&A; Ownership Own financial modeling, forecasting, and scenario planning across the business Build and maintain weekly and monthly management reporting Translate accounting data into clear, decision-ready insights for leadership Channel Profitability Develop and maintain detailed P&Ls; by channel (DTC, Amazon, TikTok Shop, wholesale) Analyze SKU-level margins, including platform fees, creator commissions, fulfillment, freight, tariffs, and chargebacks Identify key profitability drivers, risks,



and opportunities across channels Forecasting & Cash Planning Build rolling forecasts and multiple growth scenarios Forecast cash flow and align with inventory planning needs Support financial planning for scaling from $20M to $50M+ revenue Marketing & Growth Economics Analyze customer acquisition cost (CAC), contribution margins, and ROI by channel Evaluate creator and affiliate economics, particularly within TikTok Shop Support pricing strategy and growth initiatives with data-driven insights Strategic Decision Support Partner directly with the Founder and leadership team on key initiatives Provide financial insights to support strategic planning and future diligence efforts Act as a trusted advisor on financial performance and growth strategy 7+ years of FP&A; experience in consumer, eCommerce, or retail businesses Hands-on experience with DTC, Amazon, TikTok Shop, or marketplace channels Advanced proficiency in Excel and/or Google Sheets with strong financial modeling capabilities Comfortable working with incomplete or imperfect data and building structure from ambiguity Proven ability to operate independently without day-to-day supervision Experience supporting companies scaling from $20M to $50M+ revenue is strongly preferred

📌 Senior FP&A Lead (Fractional / Part-Time, Remote) (Jesús María)
🏢 Activate Talent
📍 Jesús María