Senior Manager — Merchant Offers & Partnerships Customer Intelligence Inc. | Mexico City and surrounding area (Hybrid)

? About Us

Customer Intelligence Inc. is a professional consulting firm with a global presence, specializing in innovative solutions in payments, marketing, and strategic development for companies in the financial and banking sector.

We are looking for a Senior Manager, Merchant Offers & Partnerships to join strategic projects with Mastercard Advisors in Mexico — managing the growth and success of a card-linked offers and advertising ecosystem with merchants.

? Global Loyalty Specialist | Mastercard Advisors

? Professional Fees – Independent Contractor

? Mexico City, Mexico (Hybrid)

⏳ Start Date: September/October 2026

⚠️ Advanced English

⚠️ Important

This is a customer success role with a strong analytical component: the focus is on ensuring the success, retention, and expansion of partnerships with already onboarded merchants — supported by market intelligence, quantitative analysis, and deep understanding of transactional and campaign data.

The differentiator we're looking for is the combination of analytical (quant) expertise + deep knowledge of loyalty, CRM, personalization, or retail media. We accept two career paths:

- Professionals in customer success, account management, or analytical consulting in loyalty, retail media, AdTech/Martech, or payments, with a proven track record of retention, adoption, and account expansion backed by data
- Specialists in analytics, customer intelligence, or market intelligence (e.g., loyalty platforms, dunnhumby-like platforms, CRM for major retailers, consumer panels) who have worked directly with brands or merchants, translating analysis into commercial recommendations and measurable incremental revenue

Profiles that are purely commercial/hunter, transactional sales-focused, or lack proven analytical depth (ROI modeling, incrementality, segmentation, market sizing) will not be a fit.

? The Role

You will be responsible for managing, developing, and expanding the portfolio of merchant partners on Mastercard's card-linked offers platform, ensuring adoption, performance, and renewal of campaigns — for brands in retail, beauty, fashion, restaurants, travel, and e-commerce.





This is a consultative, data-driven customer success role: credibility comes from the ability to translate transactional data, market benchmarks, and quantitative analysis into actionable recommendations — speaking as a peer with CMOs, heads of CRM, and media teams about segmentation, redemption, incremental ROI, and uplift.

? Responsibilities

- Manage the full lifecycle of onboarded merchants: adoption, engagement, performance, renewal, and expansion — with a focus on retention and revenue growth across the portfolio
- Conduct quantitative campaign performance analysis: conversion, redemption rate, incremental ROI, uplift, incrementality, and LTV — building models and insights that support merchants' investment decisions
- Produce market intelligence: industry benchmarks, market sizing, competitive analysis, and reading of purchasing behavior trends based on transactional and panel data
- Lead periodic business reviews (QBRs) with merchants, presenting results, quantitative diagnostics, and data-driven optimization recommendations
- Identify and structure upsell and expansion opportunities within active accounts, with business cases grounded in purchasing behavior data and return projections
- Negotiate renewals, funding, commercial terms, mechanics, and SLAs for cashback, discount, and card-linked offer campaigns
- Articulate the value of the platform as an advertising, performance marketing, and loyalty channel to CMOs, heads of CRM/loyalty, and media directors
- Manage the portfolio and expansion pipeline in CRM (Salesforce preferred), ensuring visibility, forecasting, and cadence
- Collaborate with Mastercard's regional and general teams — including data & analytics areas — to maximize coverage, relevance, and offer performance in Mexico

✅ What We Need to See in Your Background

- Strong, proven analytical and quantitative capability:



building ROI analysis, incrementality, redemption, customer segmentation, market sizing, or campaign performance modeling — this is the core of the role
- Proven retention and revenue expansion in advertising, media, retail media, loyalty, CRM, or personalization — through renewals, upsell, share of wallet growth, or attributable incremental revenue
- Experience leading data-driven business reviews and strategic recommendations with merchants, advertisers, or brands
- Hands-on experience with performance marketing, retail media, loyalty programs, or personalization — this is a requirement, not a nice-to-have
- Ability to engage and influence senior decision-makers: CMO, Head of Marketing, Head of CRM/Loyalty, media directors — with quantitative arguments
- Experience in payments, loyalty, fintech, retail media, AdTech/Martech, marketplaces, retail, or customer intelligence sectors

? Requirements

- Degree in Business Administration, Marketing, Economics, Engineering, Statistics, Business, or related fields (MBA/graduate degree is a plus)
- Advanced analytical profile (requirement, not a nice-to-have): strong command of advanced Excel and Power BI or Tableau for campaign performance analysis; experience with transactional data, panel data (Nielsen, Scantrack), or consumer behavior databases
- Familiarity with concepts of incrementality, A/B testing, control groups, segmentation, and ROI modeling; SQL knowledge is a plus
- Active relationships with merchants and brands in Mexico (retail, food, beauty, fashion, travel, e-commerce)
- CRM proficiency — Salesforce / Salesforce Marketing Cloud preferred
- Advanced English required for interaction with Mastercard's global teams; Spanish is a plus for regional work

? Why This Opportunity Is Different

- You'll work with real transactional data — Mastercard has visibility into purchasing behavior that few advertising channels can offer
- Direct impact on revenue and retention: the success of your merchant portfolio drives business growth
- An intersection of payments, advertising, loyalty, personalization, and analytics — rarely available in a single role
- Work within one of the largest payments ecosystems in Latin America

📌 Senior Manager — Merchant Offers & Partnerships (Ciudad de México)
🏢 Customer Intelligence
📍 Ciudad de México