The Role:

Manage, execute, and optimize Salesforce Marketing Cloud email and mobile development for the organization's customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.

Responsibilities:

- Develop, build, and test email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automation Studio, Mobile Studio, and related programming languages.

- Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.

- Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools.

- Write and optimize SQL queries to manage and manipulate data within SFMC databases, including troubleshooting and data validation.

- Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.

- Promote and share industry best practices related to development, strategy, testing, and accessibility.

- Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.

- Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.

- Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.

- Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.

- Support code reviews, knowledge sharing, and documentation to maintain high- quality standards.

- Drive innovation in customer communications and template design, fostering a culture of continuous improvement.

- Collaborate with deliverability and rendering partners to monitor and ensure optimal communication performance.





- Oversee the development of personalized, dynamic content and its integration into commercial and loyalty communications.

- Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.

- Assist in resource planning and workload management within the email development team.

Requirements:

- Educational Attainment

- Bachelor's degree in Computer Science, Marketing Technology, Marketing, or a related field, or equivalent professional experience.

- Critical Experience & Expertise

- Salesforce Marketing Cloud Email Specialist certification or Salesforce Certified Marketing Cloud Developer certification (required).

- Minimum of 3-4 years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.

- Strong working knowledge of SQL, AMPscript, and HTML for email development, troubleshooting, and dynamic content.

- Demonstrated project management skills in multi-stakeholder environments, including organizing, planning, and executing large-scale projects.

- Experience working with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.

- Technical Skills & Knowledge

- Strong marketing automation strategy and implementation experience with email products, CRM tools and systems.

- Experience engaging and influencing cross-functional working partnerships in a general organization.

- Experience working within a complex business with a range of stakeholders with different needs.

- Ability to maintain a service-oriented team culture that delivers consistent, high-quality work.

- Strong project management skills to juggle multiple projects, often with tight deadlines.

- Excellent organizational skills with extreme attention to detail, accuracy, and accountability.

- Strong interpersonal and above-average communication skills.

- Nice to have

- Familiarity with Mobile Studio and integrating mobile messaging campaigns.

- Experience with project management methodologies (e.g., Agile) and tools.

- Additional Salesforce Marketing Cloud certifications beyond the required one.

📌 SFMC Email Tech Development Manager (México)
🏢 Nir-yu
📍 México