Marketing Specialist | Growth Marketing | Digital Strategy | Brand & Demand Generation We're looking for a creative, analytical, and results-driven Marketing Specialist to help accelerate growth for innovative U. S.-based companies across Technology, Saa S, Healthcare, Professional Services, e Commerce, and B2 B industries. This role is perfect for marketers who combine strategic thinking with hands-on execution. You'll create and optimize multi-channel marketing campaigns, generate qualified leads, strengthen brand positioning, and leverage data to improve marketing performance. You'll work closely with Sales, Product, Design, and Leadership teams to drive measurable business results. If you're passionate about digital marketing, content strategy, demand generation, marketing analytics, and AI-powered marketing, we'd love to meet you.
What You'll Do Develop and execute integrated marketing campaigns across digital channels. Plan, launch, and optimize lead generation and demand generation initiatives. Manage paid advertising campaigns (Google Ads, Linked In Ads, Meta Ads, etc.). Create and execute content marketing strategies that increase brand awareness and engagement. Optimize SEO, SEM, email marketing, and website conversion performance. Analyze campaign performance and generate actionable insights using marketing data. Collaborate with Sales to improve lead quality and conversion rates. Manage marketing automation workflows and customer nurturing campaigns. Conduct market research, competitor analysis, and customer segmentation. Coordinate webinars, product launches, events, and promotional initiatives. Monitor KPIs, marketing ROI, CAC, conversion rates, and pipeline contribution. Stay current on digital marketing trends, AI tools, and emerging technologies.



Marketing Expertise Digital Marketing Growth Marketing Demand Generation Lead Generation Content Marketing Brand Management Email Marketing Marketing Automation SEO SEM Paid Media Social Media Marketing Performance Marketing Campaign Management Marketing Analytics Customer Journey Conversion Rate Optimization (CRO) Market Research B2 B Marketing Product Marketing Marketing Tools & Technology Marketing Platforms Hub Spot Salesforce Marketing Cloud Marketo Mailchimp Active Campaign Pardot Advertising & Analytics Google Ads Google Analytics 4 (GA4) Google Tag Manager Meta Ads Manager Linked In Campaign Manager Microsoft Ads SEO & Content SEMrush Ahrefs Moz Word Press Canva Adobe Creative Suite Figma CRM & Productivity Salesforce Hub Spot CRM Asana Jira Slack Microsoft Teams Google Workspace Microsoft 365 AI Marketing Tools Chat GPT Microsoft Copilot Claude Gemini Jasper AI Canva AI What We're Looking For Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field. 3+ years
of experience in Digital Marketing, Growth Marketing, or B2 B Marketing. Experience managing
multi-channel marketing campaigns. Strong knowledge of
SEO, SEM, Email Marketing, Paid Media, and Marketing Analytics. Experience with
Hub Spot, Google Analytics, Google Ads, and CRM platforms. Strong analytical skills with the ability to interpret campaign performance and optimize results. Excellent communication, project management, and collaboration skills. Professional English proficiency (B2+/C1). Ability to thrive in a fast-paced, remote, and collaborative environment. Preferred Qualifications Experience supporting
U. S.-based companies
or international markets. Experience in
Saa S, Technology, Professional Services, Healthcare, or e Commerce. Experience with
Marketing Automation , lead nurturing, and CRM integrations.



Knowledge of
A/B Testing , CRO, and customer lifecycle marketing. Experience using AI tools to improve marketing productivity and content creation. Google, Hub Spot, Meta, or Linked In Marketing certifications. Why Join Us? Join a high-growth organization where marketing is a strategic driver of business success. You'll have the opportunity to build impactful campaigns, collaborate with integral teams, leverage the latest marketing technologies, and directly influence customer acquisition, brand growth, and revenue generation for leading U. S.-based companies. Next Step Please check your email and complete your
One-Way Video Interview. This next step will help us understand your marketing expertise, creativity, analytical thinking, and ability to execute high-impact campaigns that generate measurable business results. We look forward to learning more about you! Marketing Specialist – High Fit Resume Requirements Bachelor's degree in
Marketing, Business, Communications, or related field. 3+ years
of experience in
Digital Marketing
or
Growth Marketing. Experience managing
multi-channel marketing campaigns. Experience with
SEO, SEM, Email Marketing, and Paid Media. Experience using
Google Analytics (GA4)
and
Google Ads. Experience with
Hub Spot
or another
CRM/Marketing Automation
platform. Experience in
Lead Generation
and
Demand Generation. Strong analytical skills and
campaign performance reporting. English B2+. Preferred (Bonus) Experience supporting
U. S.-based companies. Experience in
Saa S, Technology, Healthcare, e Commerce, or B2 B. Experience with
A/B Testing
and
CRO (Conversion Rate Optimization). Experience with
Salesforce, Marketo, Mailchimp, or Active Campaign. Certifications in
Google Ads, Google Analytics, Hub Spot, Meta, or Linked In Marketing. Experience using
AI tools
such as
Chat GPT, Jasper AI, Copilot, or Gemini.

📌 Marketing specialist | growth marketing | (Ciudad de México)
🏢 CobaltoTalent
📍 Ciudad de México