About Us
Shark Ninja is a general product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Manager, DTC
Overview
At Shark Ninja, we’re building a best-in-class DTC business that puts the consumer at the center and moves at speed. We’re looking for a commercially driven
Manager, DTC Merchandising
to own and grow a category like a business.
This role is accountable for
assortment strategy, revenue growth, margin performance, and inventory health
across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising.
You will operate as an end-to-end owner,
akin to a General Manager , using data, customer insight, and strong commercial instinct to make decisions, move quickly, and deliver results.
Key Responsibilities
Own Category Performance
Own and deliver
revenue, margin, and inventory targets
for your category within the DTC channel
Identify risks and opportunities early and take
decisive action
to course-correct
Lead weekly business reviews focused on
actions and decisions , not reporting
Assortment Strategy & Line Planning
Define and evolve a
role-based assortment strategy
(traffic drivers, margin drivers, innovation, exit)
Evaluate SKU productivity and make clear recommendations on what to
scale, fix, or remove
Partner cross-functionally (Product, Supply Chain, Marketing) to shape line plans grounded in
consumer demand and commercial opportunity
Forecasting & Inventory Ownership
Own demand forecasts informed by
performance trends, market signals, and commercial judgment
Partner with Supply Chain and Planning to optimize
inventory flow, availability, and risk mitigation
Balance growth with inventory health,



managing
weeks of supply, turns, and stock risk
Promotional & Pricing Strategy
Develop and execute
promotional and pricing strategies
aligned to revenue and margin goals
Evaluate promotional effectiveness, understanding
revenue vs. margin trade-offs
Lead a
test-and-learn approach
to continuously improve promotional ROI
Digital & Site Merchandising
Own the
end-to-end on-site merchandising strategy
to drive conversion, AOV, and revenue
Prioritize product visibility and placement based on
performance, inventory position, and commercial priorities
Optimize category navigation, product storytelling, and bundling to enhance the
digital shelf experience
Data-Driven Decision Making
Translate data into
clear actions and commercial decisions
Leverage insights across sales, conversion, traffic, and customer behavior to inform strategy
Build and communicate a
strong point of view
on performance and what needs to happen next
What Good Looks Like
Operates as an
owner of a business , not just a function
Makes
fast, clear decisions
with imperfect information
Balances
data, customer insight, and commercial instinct
Comfortable making
trade-offs
across revenue, margin, and inventory
Proactively identifies issues and
acts with urgency
Communicates with clarity and conviction, focused on
actions and outcomes
Qualifications
5–8+ years of experience in merchandising, DTC/e Commerce, buying, or category management
Strong commercial and financial acumen, including
margin, forecasting, and inventory management
Experience owning or influencing
assortment, pricing, and promotional strategy
Highly analytical with the ability to turn data into
clear, actionable insights
Experience in
e Commerce or omnichannel retail environments
Preferred Experience
Direct experience with
DTC site merchandising and digital shelf optimization
Background in




consumer products or hard goods
Experience operating in a
test-and-learn or experimentation-driven environment
Our Culture
At Shark Ninja, we don’t just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, Shark Ninja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
Together, we won’t just launch products— we’ll disrupt entire markets.
At Shark Ninja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens Shark Ninja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the Shark Ninja DNA.
Learn more about us: Life At Shark Ninja Outrageously Extraordinary
Shark Ninja Candidate Privacy Notice
For candidates based in
all regions , please refer to this Candidate Privacy Notice.
For candidates based in
China , please refer to this Candidate Privacy Notice.
For candidates based in
Vietnam , please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. Shark Ninja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People & Culture at

📌 Manager, dtc (Fraccionamiento los Ángeles)
🏢 SharkNinja
📍 Fraccionamiento los Ángeles