Job Title:
Full Stack Engineer Location:
Full-Time, Remote Working Hours:
US Hours - EST
About the Role
Our client is a fast-growing marketing agency serving over 150 home service businesses. They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency. They are looking for a
hands-on Full Stack Engineer with proven experience in marketing/ad tech environments
to build and scale internal systems that directly support campaign performance and revenue operations. This is a
builder role , not a strategy-only position. You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates across
ad platforms, tracking systems, and CRM-driven pipelines. You’ll work closely with leadership, media buyers, and operators to turn ideas into
production-ready systems that directly impact campaign performance and lead conversion.
Key Responsibilities
1. Internal Tool Development (Primary Focus)
Build and deploy internal tools using
Next.js, React, and Python Develop
marketing dashboards, reporting systems, and operational tools Replace manual workflows with scalable, automated solutions
2. Marketing Data, Tracking & Attribution (Core Focus)
Implement and optimize
Meta Pixel and Conversion API (CAPI) Ensure accurate
event tracking, deduplication, and attribution Build pipelines connecting
ad platforms → backend systems → dashboards Develop reporting systems that enable
campaign optimization (ROAS, CPL, conversion quality)
3.



AI Integration in Marketing Workflows
Apply AI to real marketing use cases such as: Ad copy and creative generation Lead scoring and qualification Campaign insights and reporting automation Work with APIs such as
Open AI and similar AI platforms Build AI systems embedded into
live marketing and operational workflows
4. CRM & Lead Lifecycle Automation (Critical)
Integrate and automate CRM systems such as
Go High Level, Close CRM, Hub Spot, or similar Build systems connecting
lead capture → CRM → follow-ups → conversion tracking Implement automations including
lead routing, pipeline management, and conversion syncing (offline events/CAPI) Ensure
data consistency between ad platforms and CRM outcomes
5. Rapid Execution & Iteration
Ship quickly, test, and iterate based on real campaign data Collaborate with media buyers to solve
campaign and operational bottlenecks Continuously improve systems that impact
marketing performance and efficiency
Requirements (Non-Negotiable)
4–6+ years of hands-on software engineering experience Strong full-stack skills ( React / Next.js + Python ) Proven experience building and deploying
production-level tools and systems Experience working with
APIs, webhooks,



and automation systems Active use of AI tools in day-to-day work Hands-on experience working in marketing or ad tech environments (agency or performance marketing preferred) Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attribution Experience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance) Hands-on experience integrating and automating CRM systems (e.g., Go High Level, Close, Hub Spot, or similar) Including
lead capture, routing, pipeline management, and conversion tracking Experience connecting
ad platforms with CRM systems for attribution and reporting Builder mindset with a strong bias toward execution
Nice to Have
Experience working in a
performance marketing agency environment Familiarity with
paid media metrics (ROAS, CPL, CAC, conversion rates) Experience with tools like
Zapier, Make, or similar automation platforms Understanding of
data pipelines and attribution challenges (e.g., i OS/privacy changes)
What Success Looks Like
Internal tools actively used by media buyers and operators Reduced manual work across campaign and CRM workflows Accurate and reliable
tracking and attribution across systems Faster execution of campaigns and reporting AI-driven systems improving
lead quality, conversion rates, and efficiency
Interview Process
Initial Phone Screen Video Interview with Pavago Recruiter Client Interview Offer & Background Verification

📌 Full stack engineer (Gustavo A. Madero)
🏢 Pavago
📍 Gustavo A. Madero