Requirements
Program Manager – Marketing
Location:
India Function:
Marketing Reports to:
Director – Marketing Role Overview
The Program Manager – Marketing supports and executes GTM initiatives across Skilling programs in India. The role is centred on partner-led marketing, working closely with institutions and ecosystem partners, managing marketing and PR agencies, and driving social media and event-based activations to support platform growth.
This is a hands-on role for a marketing professional who brings strong execution discipline, partner coordination experience, and comfort operating across multiple channels and stakeholders.
Key Responsibilities
Campaign & Partner Marketing Execution
Execute GTM initiatives through institutional and ecosystem partners including universities, training centers, associations, and government programs
Act as the owner and expert for through-partner marketing, enabling partners with playbooks, assets, and localized campaigns
Manage partner timelines, commitments, follow-ups, and execution quality across programs
Social Media & Events
Plan and execute program-led social media initiatives aligned to GTM priorities in India along with the Digital Marketing team
Drive event-based marketing including webinars, orientation sessions, workshops, roadshows, and ecosystem events in collaboration with partners and field teams
Track performance of social and event channels and optimize based on outcomes
Platform Growth & Operations
Support user onboarding, activation, and engagement journeys through partner channels and CRM-led communication (email, Whats App, in-platform)
Collaborate with product, growth, and triage teams to track conversions and funnel movement




Maintain structured trackers and prepare weekly and monthly MIS reports covering campaigns, partners, agencies, social, events, and PR performance
Content & Collateral
Coordinate development of localized marketing assets including partner kits, decks, brochures, landing pages, social creatives, and event collateral.
Ensure brand consistency across partner, agency, and media-facing communication
Skills & Experience
3-6 years of experience in marketing, program management, or GTM execution roles
Background in Ed Tech, skilling, or entrepreneurship ecosystems is a strong advantage
Strong project management and stakeholder coordination skills
Comfortable with CRM workflows, UTMs, dashboards, and performance reporting
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📌 Partner marketing - mexico (Zapopan)
🏢 Wadhwani Foundation
📍 Zapopan