Overview
We are a profitable, U. S.-based consumer wellness brand with patented products sold across direct-to-consumer, Amazon, Tik Tok Shop, and major retail partners. With approximately $20 M in annual revenue and a clear path toward $50 M+, the company is entering its next phase of scale. While the accounting foundation is strong, there is a critical need to build robust FP&A; capabilities, including forecasting, channel-level profitability, and actionable financial insights. We are seeking a
Senior FP&A; Lead
to take full ownership of financial planning and analysis. This is a high-impact, senior individual contributor role—not a junior analyst or reporting function. You will operate independently and partner closely with the Founder and leadership team to drive strategic decision-making.
Key Responsibilities
FP&A; Ownership
Own financial modeling, forecasting, and scenario planning across the business Build and maintain weekly and monthly management reporting Translate accounting data into clear, decision-ready insights for leadership Channel Profitability
Develop and maintain detailed P&Ls; by channel (DTC, Amazon, Tik Tok Shop, wholesale) Analyze SKU-level margins, including platform fees, creator commissions, fulfillment, freight, tariffs, and chargebacks Identify key profitability drivers, risks,



and opportunities across channels Forecasting & Cash Planning
Build rolling forecasts and multiple growth scenarios Forecast cash flow and align with inventory planning needs Support financial planning for scaling from $20 M to $50 M+ revenue Marketing & Growth Economics
Analyze customer acquisition cost (CAC), contribution margins, and ROI by channel Evaluate creator and affiliate economics, particularly within Tik Tok Shop Support pricing strategy and growth initiatives with data-driven insights Strategic Decision Support
Partner directly with the Founder and leadership team on key initiatives Provide financial insights to support strategic planning and future diligence efforts Act as a trusted advisor on financial performance and growth strategy 7+ years of FP&A; experience in consumer, e Commerce, or retail businesses Hands-on experience with DTC, Amazon, Tik Tok Shop, or marketplace channels Advanced proficiency in Excel and/or Google Sheets with strong financial modeling capabilities Comfortable working with incomplete or imperfect data and building structure from ambiguity Proven ability to operate independently without day-to-day supervision Experience supporting companies scaling from $20 M to $50 M+ revenue is strongly preferred

📌 Senior fp&a lead (fractional / part-time, remote) (Chihuahua)
🏢 Activate Talent
📍 Chihuahua