Directive Consulting is the leading B2 B performance marketing agency that delivers real revenue - not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, Rev Ops, and Go-To-Market Strategy, we build marketing engines that win in Saa S and across B2 B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.
About The Role We’re looking for a bold, strategic Associate Director of Demand Generation - someone who thrives in the fast-moving world of Saa S and B2 B marketing and knows how to make a big impact with budgets and even bigger ideas. As an Associate Director, you will manage a team of Demand Generation Managers and will report to the Director of Demand Generation. You will support and provide leadership for your team regarding strategy and driving results for clients. This role will involve pace-setting management, constant collaboration across multiple departments, people management, and crucial client-facing moments. Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L;! What You’ll Do: Goal Setting:




you will be responsible for setting the goals for every client engagement in your pod.
Best Practices:
ensure that every one of your clients follows best practices across all channels and mediums. In particular: Paid Search, Linked In Advertising, LTV: CAC modeling, Customer Generation, and Share of SERP.
Breakdown barriers : Every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategists in earning a yes.
Accountability and leadership:
Directive needs leaders in this role, not managers. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting. Develop relationships with client contacts
Drive referrals via client relationships and professional network
Uphold a healthy direct margin within your pod by reducing churn and improving client & team retention
Ensure your team gets to proper utilization in a timely manner
Ensure the team is meeting/exceeding their revenue goals
Monthly Growth Audits to identify and assign growth strategies for each client
Work directly with a Director of Demand Generation to ensure the department's operational vision is being executed and ensure internal and client goals are being achieved
Own the performance management process for Demand Generation Managers




What You’ll Bring: 5-8+ years of experience in paid media, inclusive of 2+ years recent agency experience
2-3+ years of experience in managing teams
Proven expertise across paid search and paid social
Experience in Linked In Ads, Bing Ads, Meta Ads, Linear TV, Terrestrial Radio and The Trade Desk are a major plus
SEO experience is a plus
Proven and measurable success within multi-channel paid media strategies
Equal parts competitive and curious, you’re a true problem solver
Ability to organize, prioritize, and manage multiple projects simultaneously
Constant learner and enthusiasm for personal growth
Goals: NSM Attainment: 100%
CSAT: 4.2+
Retention: 96% MRR
What We Offer: Compensation for this role includes a competitive base salary plus performance-based bonus eligibility
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Benefits to Support the Whole Person: Mental
- Access to certified therapists through
Spring Health , membership to
Headspace
Physical
- Physical therapy through
Omada,
thousands of
Aaptiv
virtual workouts ,
complimentary
One Medical
membership for primary and virtual care
T ime Off
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Financial
- Traditional and Roth 401(k) with a 3% company match
Bonus
- Annual bonus based on tenure, which scales in total amount over time
Annual Company-wide Retreat

📌 Associate director, demand generation (remote mexico) (Playa del Carmen)
🏢 Directive Consulting
📍 Playa del Carmen