Who We Are Build. Scale. Sustain.
PALO IT is a general technology consultancy that crafts tech as a force for good. We design, develop and scale digital and sustainable products and services to unlock value across the triple bottom line: people, planet, profit. We do the right thing, and we do it right. We're proud to be a World Economic Forum New Champion, and a B Corp-certified company.
We are small enough to care locally, big enough to deliver globally (5 continents, 18 offices, +650 experts from +50 nationalities)
We are robust and resilient (100% independent and 0 debt)
We are entrepreneurs and passionate experts: We invest in what we believe genuinely and work as a collective intelligence
We are positive, courageous, caring, doers and committed to excellence
About Gen-e2 While the market is still largely AI-augmenting delivery, we have reinvented the SDLC to be AI First. Our approach is a game-changer in productivity and quality, with a strong collaboration between AI generative and our best talents:
We now generate 95% of the entire product — code, documentation, infrastructure as code, and even design — with Git Hub Copilot
The quality consistently exceeds the output of our best traditional engineering teams
A product repository houses all product artefacts, giving AI full project context for higher-quality generation
A library of rules and prompts defines coding standards, design principles, and security guidelines
With Gen-e2, we deliver end-to-end products 2–3× faster than traditional approaches, while raising the bar for engineering excellence.
Your Role As a
Lead Content Ops & Conversational AI , you will define and scale the Content Operations practice, transforming content into a strategic, reusable, and AI-powered infrastructure across all customer touchpoints.
Define and implement the
Content Ops model , including governance, voice & tone frameworks,



and content standards
Design and scale
omnichannel conversational systems
(chatbots, voice, messaging, email, in-product experiences)
Build and manage
modular, reusable conversational flows
aligned with user journeys and business goals
Establish
semantic QA frameworks
to ensure consistency, accuracy, and brand alignment across channels
Design and optimize
end-to-end content workflows , integrating Product, Marketing, CX, and Engineering
Define and manage
tooling architecture , including conversational platforms and content automation tools
Leverage
AI/NLP and LLMs
to design, generate, and optimize conversational experiences
Train, fine-tune, and evaluate
language models and conversational systems
Integrate platforms such as
Voiceflow, Dialogflow, Rasa, Chat GPT, Braze, Twilio, Sendgrid
Define and track
OKRs and KPIs , including comprehension rates, resolution rates, engagement, and conversion
Drive
content personalization and automation strategies
at scale
Act as a
strategic bridge
between Product, Marketing, Data, and Engineering teams
Influence stakeholders and scale adoption of Content Ops practices across the organization
Who You Are
Proven experience in
Content Ops, Conversational Design, or CX/UX Writing at scale
Strong experience designing
conversational experiences across multiple channels
Hands-on experience with
NLP, LLMs, or AI-driven content systems
Experience with conversational tools such as




Voiceflow, Dialogflow, Rasa, or similar
Familiarity with
CRM/engagement platforms (Braze, Twilio, Sendgrid)
Strong understanding of
content lifecycle, governance, and modular content systems
Experience defining
voice & tone systems and content guidelines
Soft Skills
Strong
strategic communication and storytelling mindset
High level of
empathy and user-centric thinking
Ability to
facilitate cross-functional collaboration
Strong
systems thinking applied to content ecosystems
Comfortable making decisions in
complex and ambiguous environments
AI-Native Engineering (Core Expectation)
Use
Generative AI coding tools
(e.g., Git Hub Copilot, Cursor) as a first-class engineering assistant for:
Code scaffolding and refactoring
Code generation and optimisation
Test-cases and documentation generation
Build applications through
AI-driven development practices , including:
AI-assisted debugging and troubleshooting
Intelligent code completion and pattern recognition
Automated documentation generation
Apply
prompt engineering best practices
for reliable, repeatable engineering outcomes.
Validate
Gen AI output
(determinism checks, guardrails, fallback logic).
More About PALO IT We’re eager to adapt to change, learn from our experiences and move to meet our planet’s urgent needs. We are continuously taking action to:
Become a climate net-zero company
Deliver projects with a positive impact
Train 100% of our workforce on impact
Achieve B Corp certification across all offices
Continuously measure & improve employee happiness
What We Offer
Stimulating working environments
Unique career path
International mobility
Internal R&D; projects
Knowledge sharing
Personalized training
Entrepreneurship & intrapreneurship

📌 Ai first content strategist (Mexicali)
🏢 Solicitud de empleo para AI First Content Strategist en PALO IT
📍 Mexicali