Influencer Marketing ManagerMexico**Requirements**:- Previous experience of cooperation with influencers on YouTube, Instagram, Tiktok, Telegram, Twitch, Twitter;- ability to negotiate with bloggers and to agree on mutually advantageous terms of cooperation on various payment models;- ability to analyze a channel for efficiency (to check channel statistics and determine the channel for cheat (artificial boost);- attention to details;- responsibility;- knowledge of marketing metrics and ability to calculate them;- understanding of market trends, platforms, formats- ability to match brand positioning with influencer positioning- English level B2 and above (oral and written).
Key responsibilities:- to search and negotiate with influencers on various platforms (Youtube, Instagram, Tiktok, Telegram, Twitch,
Twitter);- to build partnerships with influencers;- to draw up technical specifications;- to control the ads launch (from the moment of negotiations to publication and analysis of results);- to optimize campaigns budget;- to maintain statistics/reports on the campaigns;- to evaluate the effectiveness of ads placements;- to develop and execute an influence marketing plan and creative campaigns;- to make a social media analysis;- to stay up to date with the emerging social media trends;- to monitor competitors' social media campaigns/benchmarking.