The Role:We are hiring a General Manager to serve as the senior operating executive of the business, with full ownership of the P&L.; This is a hands-on leadership role for an operator who can rebuild commercial momentum, tighten delivery, and put the agency on a durable growth path.This is a build mandate, not a caretaker role. The right candidate is comfortable owning the number, sitting in front of clients, and leading a small, talented team. The General Manager reports to the Board of Directors through the Chairman.Responsibilities:- Commercial ownership- Own the revenue number and the commercial calendar; convert pipeline into signed, invoiced work.- Build and lead the commercial organization, including recruiting and developing a Business Development Manager as the business scales.- Build a repeatable sales process — qualification, proposal, pricing, and close — with a weekly pipeline review and a monthly forecast.- Develop the aviation, government, and institutional verticals, building on Nominee's existing public-sector relationships.- Collaborate with 617 Collective leadership to leverage shared resources, pursue cross-selling opportunities, align pricing strategy, and support major business development initiatives.- Client relationships and retention- Act as senior relationship owner for key accounts; protect and grow recurring revenue.- Institute renewal planning and scope management so engagements are extended rather than allowed to lapse.- Maintain client satisfaction and resolve delivery issues before they become account risk. Operations and delivery- Own delivery quality, on-time performance, and studio utilization.- Establish a weekly operating cadence, clear project ownership, and simple, enforced process.- Improve estimating, scoping, and time capture so project profitability is visible and managed.- Financial management- Own the P&L; and the operating budget,



and manage the business to agreed gross-margin and profitability targets.- Deliver EBITDA and gross margin performance consistent with Board-approved targets.- Manage cash — receivables collection, vendor terms, and a rolling 13-week cash forecast.- Operate within the approved budget and escalate variances early.- Team leadership- Lead, coach, and stabilize a small senior team; set clear expectations and accountability.- Assess the organizational structure and build the capability the growth plan requires.- Protect the culture and creative standards that clients buy.- Governance and reporting- Deliver a monthly management report to the Board and a weekly cash-and-pipeline report to 617 Collective.- Operate within the delegated authority framework, escalating reserved matters to the Board.Requirements:- Eight or more years in agency, professional services, or marketing services, including at least three years with P&L; or general management responsibility.- Demonstrated ability to sell — personally originating, pitching, and closing new businesses and to build a sales function beneath them.- Track record of client retention and account growth in a relationship-driven services business.- Operating discipline across budgeting, forecasting, utilization, project profitability, and cash management.- Experience leading small teams where the leader is also a practitioner.- Demonstrated ability to lead organizational change while maintaining team engagement and client confidence.- Clear, direct communicator, comfortable reporting to an owner-led board.Preferred Experience:- Experience with aviation, municipal, public-sector, or institutional clients and their procurement processes.- Background spanning brand strategy, design, and digital delivery.- Prior turnaround, restart, or early-scale experience in a small business.- Experience building relationships in regional or relationship-driven markets.

📌 General Manager (Ciudad Juárez)
🏢 Nir-yu
📍 Ciudad Juárez