Cluster Marketing Lead LATAM

Location: Mexico preferred; open to LATAM

Company: Mid-Sized Global Pharmaceutical Role Overview

We are seeking a highly experienced marketing leader to drive the innovative portfolio across a multi-country LATAM cluster. The role will translate global strategy into regional and local execution, strengthen marketing capabilities, and improve launch readiness and commercial performance across the cluster. The successful candidate will be a strategic, commercially minded leader with strong innovative pharma experience who can influence across countries, work closely with Global Marketing and Market Access, and bring structure to a newly established cluster model.

Key Responsibilities

Lead the innovative portfolio strategy across a multi-country LATAM cluster

Translate global marketing and business strategy into regional and local plans

Assess and strengthen marketing capabilities across the region

Drive portfolio performance, ROI, market share and investment decisions

Lead launch readiness and ensure successful localisation of global launch strategies

Coordinate pre-launch and launch activities across Marketing, Medical, Market Access and other functions

Support lifecycle management, evidence generation and future portfolio opportunities

Provide regional insight into HTA, pricing, healthcare systems and market access considerations

Partner closely with Global Marketing and challenge global strategies where local market insight requires adaptation

Develop and strengthen marketing excellence and launch capabilities across the cluster

Lead, coach and develop Brand Managers across multiple countries

Build alignment between country teams and the wider regional/global organisation





Manage complex stakeholder relationships across Global, Cluster and local markets

Drive consistency and best practice across countries while allowing for local market differences Candidate Profile

~10+ years' experience in innovative pharmaceutical marketing

~ Strong strategic marketing and commercial leadership background

~ Experience working across multiple LATAM markets or another complex regional environment

~ Strong experience in Women's Health and/or CNS preferred

~ Proven experience leading significant product launches from the ground up

~ Strong Market Access/HTA exposure

~ Experience working with integral and local stakeholders

~ Strong project management and change leadership capability

~ Excellent English and strong business communication skills

~ Mexico-based candidates preferred, although strong LATAM-based candidates will be considered Required Skills & Experience

Strategic and portfolio-level marketing leadership

Launch readiness and launch excellence

Market Access, pricing and HTA understanding

Ability to translate global strategy into local execution

Strong cross-functional leadership across Medical, Market Access, Regulatory, Finance and Supply Chain

Ability to influence without direct authority

Strong stakeholder management and communication skills

Comfortable challenging Global/HQ stakeholders constructively

Ability to operate effectively in ambiguity and a newly developing cluster structure

Strong informal leadership and people development skills Desirable Experience

LATAM regional experience, particularly Mexico, Brazil or Colombia

Health economics/value-based marketing

Evidence generation/RWE

Experience within a global pharmaceutical organisation

Experience building or transforming marketing functions

📌 Marketing Coordinator (Ciudad de México)
🏢 ARTO
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