Team Function:
The Media Measurement & Analytics team supports the Farmers media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions.
The team executes incrementality tests, builds measurement models, and reports on performance.
Role Description:
This role will focus heavily on developing the reporting and measurement functions for our Media stakeholders.
The adecuado candidate in this role will be responsible for transforming data in Snowflake using dbt, building reporting in PowerBI, and analyzing outputs using tools like R or python.
The ideal candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of senioriity, from entry-level to C-suite stakeholders.
They will be able to clearly communicate actionable insights that will improve marketing efficiency.
English Proficiency
Minimum Required: Fluent
Other Critical Skills
Media Measurement (MMM, causal inference, attribution) - Advanced
Analytics - Advanced
Competitive salary and performance-based bonuses
Comprehensive benefits package
Career development and training opportunities
Dynamic and inclusive work culture within a globally renowned group
Private Health and Dental Insurance
Pension Plan
Meals tickets
Life Insurance
📌 FBS - Senior Media Data Analyst (Knowledge in MMM) (Ciudad de México)
🏢 Capgemini
📍 Ciudad de México
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