We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows — reducing manual work and improving how we make decisions on media investment.
This is not a campaign execution role. It's about marketing measurement, lightweight data engineering, and automation.
Challenges that await you:
1. Measurement & Attribution
Build TV attribution models (uplift, time-series, conversion windows)
Integrate offline/online media spend with conversion data
Analyse incremental media impact, saturation effects, and A/B test results
2. Data Pipelines & Automation
Automate ingestion from media platforms, research providers, and dashboards
Build ETL pipelines using SQL and Python
3. Dashboards & Reporting
Build executive and operational dashboards (Looker Studio / Tableau / Power BI)
Standardise marketing KPIs and translate data into clear narratives for non-technical audiences
4. AI & Process Automation
Automate budget tracking, investment reconciliation, and agency monitoring
Build internal AI agents for automated reporting, campaign QA, and performance monitoring
What makes you a great fit:
1.5–3 years in Marketing, Data, or Growth Analytics