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Job Title: B2B Marketing & Event Manager

About the Company:

Our client is looking for a proactive, highly organized, and strategic B2B Marketing & Event Manager to own and scale their marketing engine.

Job Description:

In this role, you will lead the operational and execution side of our digital marketing channels (social media, email campaigns, PR/backlinks) and serve as the main operational powerhouse behind our In-Person Trade Shows & Industry Events.

This is a full-time, long-term remote position working during US Business Hours (EST preferred).

Responsibilities of the role:

• End-to-End Trade Show & Event Logistics: Own the event calendar (6+ national trade shows/year), managing registrations, vendor booth graphics, collateral, sponsorship details, and team schedules.

• Pre- & Post-Event Campaigns: Execute pre-show teaser campaigns (social + email) to book on-site meetings, and manage post-show lead upload, segmented follow-up sequences, and ROI tracking.





• On-Site Virtual Support: Provide real-time remote marketing support during live events (daily social posts, rapid lead entry into CRM, and recap summaries).

• Social Media & Content Operations: Maintain a 30–60 day rolling content calendar across LinkedIn, Facebook, Instagram, and YouTube.

• Create and schedule engaging B2B content following brand guidelines and established approval workflows.

• Monitor industry-specific Facebook groups and communities, engaging in value-first discussions using approved playbooks.

• Email Marketing & Lead Nurturing: Build, segment, and send email campaigns and automated nurture sequences for inbound leads and trade show contacts.

• Monitor key metrics (Open Rates, CTR, Conversions) and optimize copy/segmentation accordingly.

• Public Relations & Backlink Management: Draft and distribute press releases announcing major company updates, event participation

📌 Marketing Manager (México)
🏢 Virtustant
📍 México