At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Weu2019re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.nnWe are seeking a strategic, creative, and data driven Brand Manager to lead the growth and development of a diverse brand portfolio across multiple markets. This role plays a critical part in shaping how our brands connect with consumers, bringing purpose, play, and storytelling to life while delivering strong commercial results.nnThe Brand Manager will own brand strategy and execution end to end, partnering closely with regional and global teams to deliver impactful 360u00b0 marketing campaigns, optimize investments, and build meaningful consumer experiences across all touchpoints.nnA Day in the Life as a Brand ManagernnBrand Strategy u0026 Planningnn * Develop and lead annual brand plans and long term strategic roadmaps in collaboration with regional and general teamsn * Define and drive brand positioning, value propositions, and key messages across all consumer touchpointsn * Monitor consumer insights, cultural trends, market dynamics, and competitive activity to identify growth opportunitiesnnnnIntegrated Marketing u0026 Campaign Executionnn * Lead the development and execution of 360u00b0 integrated marketing campaigns, including advertising, digital, experiential, PR, trade,



and promotional initiativesn * Translate brand purpose and storytelling into compelling consumer facing activations that build equity and demandn * Partner with agencies and internal teams to ensure creative excellence and flawless executionnnnnRetail, Sales u0026 Cross-Functional Integrationnn * Work closely with Sales, Trade Marketing, and eCommerce teams to align brand strategies with channel specific needsn * Support key commercial moments with strong brand narratives, consumer insights, and promotional planningn * Act as a key connector across Marketing, Finance, Demand Planning, and Regional teamsnnnnBudget u0026 Performance Managementnn * Own and manage marketing budgets across brands and markets, ensuring disciplined investment and strong ROIn * Track, analyze, and optimize performance across key KPIs including sell in, sell out, market share and profitabilityn * Use data and analytics to inform decisions, prioritize initiatives, and course correct when needednnnnRegional u0026 Global Collaborationnn * Manage multiple brands and multiple countries simultaneously within a matrix organizationn * Contribute actively to regional and global initiatives, influencing brand strategy beyond local executionn * Ensure consistency with brand guidelines, values, and compliance requirementsnnnnWhat Youu2019ll Bringnn * Bacheloru2019s degree in Marketing, Business Administration, Industrial Engineering, or a related fieldn * 5+ years of experience in Brand Management, Marketing,



or Product Management rolesn * Proven experience leading integrated 360u00b0 marketing campaigns and product or brand launchesn * Strong analytical and financial acumen, including forecasting, business planning, and budget managementn * Advanced Excel skills for performance analysis, forecasting, and business trackingn * Experience managing multiple brands simultaneouslyn * Data driven mindset with the ability to translate insights into actionn * Strong cross functional collaboration skills in regional and global environmentsn * Proactive, hands on, high drive profile with strong ownership and accountabilityn * Fluent English requirednnnnHasbro is an Equal Opportunities Employer nnThe above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.nnInterviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed. n

📌 Brand Manager (Ciudad de México)
🏢 Hasbro
📍 Ciudad de México