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Team Overview
The Marketing team at Buró de Crédito, powered by TransUnion, is responsible for driving business growth, strengthening brand positioning, and delivering integrated marketing strategies that support both commercial and consumer objectives. The team leads B2B Marketing, B2C Marketing, Brand Marketing, Internal Communications, and External Communications, working closely with Product and Commercial teams to accelerate strategic growth opportunities. This role reports to the country leadership team and partners extensively with regional and global Marketing stakeholders
LI-MR1 This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Role Overview And Core Responsibilities
Lead and execute the overall Marketing strategy for Buró de Crédito, ensuring alignment with local business priorities and regional and general objectives.
Develop and scale Account-Based Marketing (ABM)



programs focused on strategic accounts to accelerate pipeline growth, revenue generation, and customer engagement.
Partner closely with Commercial and Product teams to identify growth opportunities, prioritize target accounts, and optimize demand generation efforts.
Drive integrated B2B and B2C marketing initiatives, brand management, corporate communications, and customer acquisition strategies.
Establish marketing performance frameworks and KPIs to measure business impact, brand health, demand generation effectiveness, and engagement outcomes.
Serve as the voice of the Mexican market, influencing regional and global stakeholders on growth priorities, investment decisions, and market opportunities.
Build and maintain strong relationships with executive leaders, including the General Manager, Commercial leadership, and international stakeholders within a matrix organization.
Manage marketing budgets, agency partnerships, and

📌 Marketing - Director (Ciudad de México)
🏢 Transunion
📍 Ciudad de México