Senior Head of Marketing
Department: Corporate Marketing
Employment Type: Full Time
Location: Mexico
Description
We are looking for a highly driven Senior Head of Marketing to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.
Key Responsibilities
Own and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand Growth
Translate business goals into integrated, full-funnel marketing plans , combining performance, brand, offline channels, and partnerships
Drive customer-centric growth , deeply understanding user behavior, needs, and regional nuances across markets
Lead the development of strong local brand positioning , ensuring consistency while allowing for cultural relevance
Lead efficient allocation and optimization of marketing investments , ensuring measurable impact on key business metrics
Build, lead, and inspire a high-performing,



matrix-structured team across multiple markets
Collaborate closely with cross-functional leaders (Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives
Continuously improve marketing effectiveness , leveraging experimentation, insights, and innovation
Mentor and develop senior marketing leaders, fostering a strong leadership bench across the region
Skills, Knowledge & Expertise
~8+ years in digital consumer marketing, including 4–5 years in senior leadership roles
~ Proven track record of building and scaling marketing teams , ideally in multicultural and matrix environments
~ Strong experience with mobile-first products , preferably in ride-hailing, marketplaces, or high-growth tech companies
~ Demonstrated success in developing and executing large-scale marketing strategies with clear business impact
~ Strong leadership and stakeholder management skills, with th

📌 COORDINADOR DE MARKETING SENIOR (Ciudad de México)
🏢 inDrive
📍 Ciudad de México