JOB SUMMARY:
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

1. Strategic Planning and Leadership
- Develop and implement comprehensive marketing strategies for the full profile parts sales, ensuring alignment with overall business goals.
- Works with cross-functional teams to design, implement, and optimize online sales initiatives.
- Establish and manage KPIs for e-commerce marketing campaign performance, including sales throughput, ROI metrics, ad spend traffic, and customer engagement.

2. E-Commerce Multi-Channel Marketing Campaigns
- Lead multi-channel marketing campaigns, including content marketing, social media, influencer partnerships, paid media, and community engagement.
- Collaborate with product, design, and development teams to craft compelling narratives around our automotive parts and digital offerings.
- Stay up to date with industry trends, emerging technologies, and regulatory developments related to automotive parts sales specific to e-commerce platforms and tools

3. Branding
- Oversee branding, positioning,



and messaging strategies to differentiate our products in the market.
- Implement promotional strategies, product bundling, and campaigns to increase sales in a competitive automotive e-commerce market.
- Analyze market and industry e-commerce trends, and provide actionable insights to optimize ad spend, SEO, specialized promotions, and product offerings.

4. Digital Asset Management and Creation
- Work with onsite resources and agency teams to develop a full content stack for immediate deployment into the marketplace ecosystem. Time is of the essence.
- Outline a process which can be replicated across a catalog of several thousand items to produce content on a scale.
- Create an influencer and affiliate plan to drive brand awareness and sales growth in the consumer automotive space (with a first-year focus on marketplace).
- Work with onsite resources and agency teams to develop a full content st

📌 Manager of Digital Marketing-e Commerce (Tijuana)
🏢 Motorcar Parts Of America
📍 Tijuana