Copywriter (DTC / Brand Voice & Performance Focus) Job Type: Remote, Full-Time (PST/EST Hours)

About the Role We’re partnering with a fast-growing direct-to-consumer (DTC) brand looking for a highly skilled Copywriter who can truly own and embody a brand’s voice across every touchpoint.
This role goes beyond writing—you’ll translate brand identity into compelling, conversion-driven messaging that connects emotionally and drives measurable results. You’ll play a key role in shaping how the brand communicates across campaigns, channels, and customer journeys.

What You’ll Do Own and execute brand-aligned copy across email, landing pages, ads, product pages, and social media
Deeply understand the brand’s tone, voice, and customer psychology
Write high-converting, performance-driven copy for paid media and lifecycle campaigns
Collaborate with creative, marketing, and growth teams to align messaging with campaign goals
Adapt messaging across different audiences, formats, and funnel stages
Contribute to A/B testing (hooks, headlines, CTAs, angles) to improve performance
Ensure consistency in brand voice across all outputs
2+ years experience as a Copywriter within DTC or eCommerce brands




Exceptional English writing skills (native or near-native fluency)
Strong understanding of brand voice, tone, and storytelling
Experience writing for performance marketing (ads, email, landing pages)
Ability to balance creativity with conversion-focused thinking
Comfortable in a fast-paced, high-output environment
Strong attention to detail with the ability to take feedback and iterate quickly

Nice to Have Experience in lifestyle, wellness, or apparel brands
Familiarity with UGC-style ad scripting and hook creation
Experience with lifecycle marketing and platforms like Klaviyo
Exposure to general or South African English-speaking audiences

Who You Are You understand brand nuance, tone, and emotional connection
You can seamlessly switch between storytelling and direct-response copy
You’re proactive and bring ideas—not just execution
You can quickly learn and replicate a brand voice at a high level

Hiring Process Shortlisted candidates will complete a brief copy assessment to evaluate:
Brand voice alignment
Writing clarity and quality
Ability to produce conversion-focused copy

📌 Copywriter (Hermosillo)
🏢 Activate Talent
📍 Hermosillo