Job Title: Digital Media Manager
Position Type: Full-Time, Remote

Working Hours: US Hours

About the Role:

We are seeking an experienced, execution-focused Digital Media Manager to own and manage end-to-end paid digital media campaigns across multiple platforms. This role is designed for a performance-first marketer who thrives in data-driven environments and takes full ownership of campaign execution, optimization, and reporting.

The idóneo candidate brings deep hands-on expertise in paid media, strong analytical skills, and the ability to scale campaigns while collaborating closely with internal teams to ensure alignment with broader strategic goals.

Responsibilities:
Paid Media Campaign Management:
Own and manage paid digital media campaigns across Google Ads, Microsoft Ads, Meta, Tik Tok, Snapchat, and emerging platforms
Plan, launch, and scale paid search, paid social, display, video, native, and CTV campaigns

Ensure accurate campaign setup, execution, and ongoing optimization

Optimization & Performance Analysis: Monitor campaign performance and optimize based on data-driven insights

Use Google Analytics, Google Tag Manager, and platform-level tracking to evaluate results

Identify trends, risks, and opportunities to improve efficiency and outcomes

Reporting & Data Visualization: Build and maintain performance dashboards and reports in Looker Studio

Translate performance data into clear, actionable insights for stakeholders

Ensure reporting accuracy and consistency across accounts

Budget & Pacing Management: Manage budgets, bids, pacing, and forecasts across multiple campaigns

Ensure efficient allocation of spend aligned with performance goals

Monitor delivery and make adjustments to maximize ROI





Collaboration & Execution: Work cross-functionally to ensure media execution aligns with strategic objectives

Maintain strong workflows, documentation, and communication across teams

Support alignment between media strategy, execution, and reporting

Proactive Optimization & Learning: Stay current on platform updates, algorithm changes, and new ad formats

Test new strategies, channels, and optimization approaches

Continuously improve processes to enhance scalability and performance

What Makes You a Perfect Fit: A performance-driven media buyer who thrives in execution-heavy roles

Highly analytical with strong attention to detail
Comfortable owning campaigns end-to-end without heavy oversight
Confident managing multiple accounts and priorities in a remote environment

Motivated by measurable results and continuous optimization

Required Experience & Skills (Minimum): 10+ years of hands-on experience in digital media management

Deep expertise in Google Ads and Meta Ads
Strong experience across paid search, paid social, display, video, native, and CTV
Advanced proficiency in Google Analytics and Google Tag Manager
Strong Excel skills for performance analysis, modeling, and pacing
Experience building and maintaining dashboards in Looker Studio
Excellent written and verbal communication skills




Strong time management and organizational abilities

Reliable high-speed internet and a professional-grade computer

Tools Provided: Google Workspace

Google Analytics & Google Tag Manager
Looker Studio
Paid media platforms (Google Ads, Meta, Tik Tok, etc.)

Project management and communication tools

Ideal Experience & Skills: Experience managing multi-platform, performance-driven media campaigns

Background in data-centric or performance marketing environments
Proven ability to scale campaigns while maintaining efficiency

Experience working in fast-paced, remote-first teams

What Does a Typical Day Look Like?

A Digital Media Manager’s day is centered around performance monitoring, optimization, and execution. You will: Review campaign performance and pacing across active accounts

Optimize bids, budgets, audiences, creatives, and targeting
Analyze data in Google Analytics and Looker Studio dashboards
Prepare performance insights and recommendations
Collaborate with internal teams to align execution and strategy

Test and implement new optimization opportunities

In essence, you are responsible for driving measurable results through disciplined execution, data-driven decision-making, and continuous optimization.

Key Metrics for Success (KPIs): Campaign performance against defined goals (ROAS, CPA, CPL, etc.)

Budget efficiency and pacing accuracy
Quality and clarity of performance reporting
Successful scaling of high-performing campaigns

Consistency in optimization and execution standards

Interview Process: Initial Phone Screen

Video Interview with Recruiter
Final Interview

Offer & Onboarding

📌 Digital Media Manager. (Culiacán Rosales)
🏢 Pavago
📍 Culiacán Rosales