The Role: The Digital Advertising Analyst is a technical role responsible for providing ongoing technical ad platform configuration and support for Google Ads, Google Analytics, Facebook Digital Advertising, Linked In Digital Advertising, Bing Ads, AdRoll, and other 3rd party digital advertising platforms.
The Candidate: Mastery of Google Adwords and Analytics, and Facebook Ads is a requirement. If you have familiarity but have not yet achieved mastery, we are willing to train the right candidates to achieve this higher level of specialization.
Familiarity with Unbounce, Spy Fu, MOZ and other SEM tools are desired. Certifications are a must have. Note: We are seeking a highly qualified and experienced individual with advanced expertise in Google Analytics and conversion tracking. This role requires someone capable of diving deep into data, testing setups, cross-referencing multiple platforms, and identifying discrepancies—particularly in e-commerce environments where revenue data from POS systems, Google Ads, and reported conversions may not align.
Responsibilities: Create new ad accounts,
campaigns and account configurations Manage paid search marketing accounts Research and select keywords Determine the best landing pages for campaigns Regular tracking and reporting of results Setup and audit conversion tracking Manage weekly Google ad account optimization for a defined account list Audit and analyze account performance Set an manage account budget pacing Stay current on emerging digital ad technologies Spot trends and suggest improvements Review and analyze competitor sites Be directly involved in client activity and conference calls Understand the clients' objectives to develop SEM strategy Requirements: At least 3 years of PPC managing experience, preferably within an agency environment Experience working directly with clients Current Google AdWords Certification Strong understanding of current SEM best practices Strong organizational skills Effective communication and strong interpersonal skills Proactive problem solving abilities A positive attitude and a passion for marketing Expected Skills/Experience: Excellent English oral and written communication skills Demonstrate good decision-making ability Ability to listen to customer expectations and initiate account configuration requirements Excellent understanding regarding product capabilities and customer's requirements Ability to work differential hours based on regional customer business hours and requirements of a specific account Proficiency with MS Office applications, CRM applications Committed team player