Descripción del puesto:

A multinational appliance company with annual revenue of $25M USD is looking for a Marketing Manager who will be responsible for leading and executing the company's comprehensive marketing strategy, covering both traditional and digital communication. This is a crucial role that will drive brand recognition for our home appliances, generate demand through ATL and BTL campaigns, and optimize our digital presence. This role will also be instrumental in identifying new business opportunities and developing distribution channels to maximize market penetration.

Key Responsibilities

Strategy and Planning:

· Develop, implement, and oversee the annual marketing plan for all home appliance products, ensuring it aligns with company business objectives.

- Manage and optimize the marketing budget, guaranteeing a positive return on investment (ROI) for all initiatives.
- Conduct market and competitor analysis to identify trends and growth opportunities.

Marketing and Communications (ATL and BTL):

· Plan and execute ATL campaigns, including advertising on television, radio, print, and outdoor media, to increase brand visibility and positioning.

- Design and implement BTL strategies, such as point-of-sale activations, promotions, events, and sponsorships, to drive direct customer interaction and sales.
- Oversee the creation and production of all marketing materials (brochures, catalogs, in-store displays, etc.).

Digital Content and Marketing:

· Supervise the creation of a digital content strategy that resonates with our audience and strengthens brand image.

- Lead and coordinate all digital marketing activities, including SEO/SEM, social media management, email marketing, influencer marketing, and paid advertising.
- Analyze digital metrics and report on campaign performance to make data-driven decisions.

Business and Channel Development:

· Identify,



evaluate, and develop new business opportunities and strategic partnerships to expand the brand's market presence.

- Collaborate with the sales team to strengthen and expand current distribution channels.
- Implement channel marketing strategies to support our retailers and commercial partners in promoting our products.

Candidate Requirements

· Bachelor’s degree in marketing, Business Administration, or a related field. A master’s degree is a plus.

- Fluent in English for business conversations.
- Proven experience of 5+ years in a similar role, preferably within the home appliance, consumer electronics, or durable goods industries.
- Strong knowledge of and hands-on experience in managing ATL and BTL campaigns.
- Proficiency in digital marketing and web analytics tools (e.g., Google Analytics).
- Ability to lead teams, make strategic decisions, and manage budgets.
- Excellent communication and negotiation skills.

Job Type: Full-time

Application Question(s):

· Live in the Monterrey NL area

Experience:

- 5 years of experience in the position or similar roles.
- Web analytics tools (e.g., Google Analytics).: 5 years (Required)

Language:

· Advanced English (Required)

Work Location: In person

Sueldo: $45,000.00 - $50,000.00 al mes

Ventajas:

- Descuento de empleados
- Estacionamiento de la empresa
- Horarios flexibles
- Seguro de gastos médicos mayores
- Seguro de vida
- Teléfono de la empresa
- Uniformes gratuitos
- Vales de despensa

Puede trasladarse/mudarse:

- Guadalupe, N. L.: Trasladarse al trabajo sin problemas o planear mudarse antes de comenzar a trabajar (Obligatorio)

Pregunta(s) de postulación:

- Vivir en el area metropolitana de Mty

Experiencia:

- gerente de marketing: 5 años (Obligatorio)

Idioma:

- Inglés avanzado (Obligatorio)

Disponibilidad para viajar:

- 25 % (Obligatorio)

Lugar de trabajo: Empleo presencial

📌 Marketing Manager (México)
🏢 Empresa reconocida
📍 México