27 ago
|
Julius 2 Grow
|
México
27 ago
Julius 2 Grow
México
Work Arrangement: 100% Remote (Must be available during US business hours)
Language Requirement: Advanced English (Strictly required)
Level: Mid to Senior Level (5+ years of experience)
About the Role
We are looking for a hands-on, strategic Digital Media Manager to join a leading US-based entertainment, sports, and lifestyle agency.
In this 100% remote role, you will be working directly with our US operational structure and clients, making advanced English communication skills absolutely essential. You will own the day-to-day performance of paid digital media campaigns, building and managing buys across Paid Search, Paid Social, Programmatic, and emerging channels.
Your main mission will be to translate campaign data into clear recommendations that drive ticket sales, registrations, and brand outcomes for high-profile live events, tours, and client engagements.
What You Will Do
- Media Planning & Strategy: Develop comprehensive digital media plans (audience strategy, channel mix, budgets, forecasted KPIs) for live events, tours, and client engagements. Support RFPs and mid-campaign strategy pivots.
- Campaign Activation: Lead hands-on campaign builds and execution across Paid Social (Meta, TikTok, Snapchat, LinkedIn), Paid Search (Google Ads), and Programmatic/Video/Audio (DV360, YouTube, Spotify).
- Optimization & Tracking: Build retargeting and lookalike audiences. Maintain strict pixel implementation, conversion tracking, and UTM tagging standards. Execute daily optimizations (bids, keywords, placements, creative rotation) to maximize ROI.
- Reporting & Analytics: Build, maintain, and evolve Looker Studio dashboards. Analyze performance trends and deliver clear pacing, budget, and insight reports to internal stakeholders and clients.
- Budget & Vendor Management: Manage the daily execution of media budgets (setup, pacing, reconciliation).
Handle relationships and negotiations with platform representatives, media vendors, and freelancers.
- Cross-Functional Collaboration: Partner with Creative, Content, and Project Management teams to ensure campaigns are delivered on time and fully integrated.
What We Are Looking For
- Language: Advanced English (Strictly required to present media plans to US clients, negotiate with vendors, and collaborate seamlessly with a distributed team).
- Experience: 5+ years of hands-on digital media buying and campaign management, preferably within an agency, entertainment, or live events environment.
- Platform Mastery: Proven, hands-on experience managing campaigns in Google Ads, Meta Ads Manager, TikTok Ads, and DSPs like DV360 (or comparable platforms).
- Analytics & Attribution: Strong analytical skills with practical experience using GA4 and Looker Studio. Deep understanding of conversion tracking, pixel/server-side implementation, and audience segmentation.
- Live Events Expertise: A proven track record of designing and executing paid media campaigns to support live, ticketed events at both local and national levels.
- Agility & Multitasking: Excellent attention to detail and the ability to effectively manage multiple campaigns, budgets, and competing deadlines in a fast-paced atmosphere.
Nice to Have
- Current certifications in buying platforms (e.g., Google Ads Paid Search, DV360, Meta Blueprint).
- Experience marketing to multicultural and bilingual (English/Spanish) audiences.
- Understanding of the broader traditional media buying ecosystem (TV, Radio, Print, OOH).
What We Offer
- 100% Remote flexibility working alongside a top-tier US entertainment and events team.
- The opportunity to drive the success of high-profile live events, sports engagements, and entertainment tours.
Sueldo: $40,000.00 - $50,000.00 al mes
Lugar de trabajo: Empleo remoto
📌 Digital Media Manager (México)
🏢 Julius 2 Grow
📍 México