Location: LATAM Contract: Full-time, Permanent
Work Modality: 100% Remote – CST Timezone

❗ Only CVs in English will be accepted

Salary: $1,900–$2,200 USD/month

Role and Company Overview:

We are a US-based media agency helping businesses turn thoughtful media strategies into measurable results. Small, tight-knit team — high ownership, close collaboration with experienced strategists, and real room to grow.

The Performance Marketing Specialist owns the hands-on execution of paid digital campaigns across Google Ads, Meta Ads Manager, and related platforms. This is not an entry-level role — we're looking for someone with 1–2 years of real campaign experience ready to take on greater ownership over time.

Responsibilities:
Partner with Digital Specialists and Strategists to execute and manage paid digital campaigns across multiple client accounts
Build, update, and maintain campaigns in Google Ads, Meta Ads Manager, Microsoft Advertising, and other agency platforms
Monitor campaign pacing, spend, delivery, and performance against established objectives
Recognize unusual results or emerging risks and communicate findings to the appropriate strategist promptly
Complete defined campaign optimizations with strategist guidance
Conduct keyword, audience, competitor, and pre-campaign research
Upload and quality-check campaign creative, budgets, targeting, naming conventions, URLs, bidding settings, and tracking parameters
Build and maintain client reporting dashboards in Looker Studio
Create, implement, and test UTM parameters, conversion events, pixels, tags, and related measurement elements
Assist with Google Tag Manager and GA4 implementation, validation, and troubleshooting
Use AI tools appropriately to improve research, reporting, campaign production, and internal workflows
Maintain accurate records of campaign setup, approvals, technical configurations,



and changes

Communicate status, questions, mistakes, and emerging risks clearly and on time

Requirements: 3 +years of hands-on experience building, managing, or optimizing paid digital advertising campaigns

Practical Google Ads experience including campaign structure, keyword research, setup, monitoring, and performance metrics — coursework or certifications alone do not satisfy this requirement
Hands-on paid campaign experience in Meta Ads Manager — organic social management or boosted posts alone do not satisfy this requirement
Working knowledge of campaign budgets, pacing, and core performance metrics (impressions, CTR, CPC, CVR, CPA, ROAS)
Ability to read dashboards and assess whether campaigns are pacing ahead of or behind plan
Strong attention to detail and commitment to accurate, on-time work
Ability to recognize when data, tracking, or campaign performance looks off and persist in investigating the cause
Ability to manage work across multiple clients and concurrent deadlines
Clear written and verbal communication skills in English

Collaborative working style within established strategies, processes, and review procedures

Nice-to-Have: Microsoft Advertising

Google Tag Manager implementation or troubleshooting
GA4 and marketing analytics
Conversion tracking, pixels, events, and tag validation
Looker Studio or another reporting and visualization platform
Programmatic advertising or The Trade Desk
Basic HTML, CSS, or Java Script
APIs, workflow automation, or no-code integrations
Practical AI workflows

Agency experience supporting multiple clients

Software and Tools Used: Google Ads

Meta Ads Manager
Microsoft Advertising
Google Analytics 4
Google Tag Manager
Looker Studio
The Trade Desk
UTM builders and conversion tracking tools
Automation and no-code integration platforms

AI-assisted research, reporting, and QA tools

📌 Paid Media Specialist (Ciudad de México)
🏢 MangoTalent
📍 Ciudad de México