The Marketing Manager will lead the development and implementation of the marketing model in Mexico, ensuring local operations achieve full synergy with the Company's general standards,Main Tasks and responsibilities:1.Digital Ecosystem & Lead Generation Infrastructure- Define and guide the development of the digital ecosystem for lead generation.
- Own website strategy and evolution (WordPress + future global structure).
- Define and implement Lead capture architecture, landing pages strategy & Conversion flows.
- Ensure alignment with global standards.
- Establish a scalable and trackable lead acquisition system.2.Franchise Development Marketing.
- Define and execute the lead generation strategy for franchise recruitment.
- Manage and optimize performance campaigns (Google Ads, digital channels).
- Improve lead quality and conversion efficiency across the funnel.
- Design and implement: Lead nurturing strategies, automated communication flows and customer journey.
- Establish a closed-loop system between marketing and franchise development.
- Ensure full visibility from lead to conversion.3.CRM Strategy & Network Implementation- Define and lead the CRM strategy across Franchise Development and the franchise network.
- Lead the implementation of a centralized CRM system across all franchisees.
- Establish a standardized commercial process, including Lead assignment, follow-up, pipeline management, conversion tracking.
- Drive CRM adoption and usage across the network.
- Promote a data-driven and performance-oriented culture.
- Ensure full traceability of: Lead origin, conversion and ROI.4.Commercial Marketing & Network Growth- Business Generation: Define and execute strategies to generate B2B and B2C leads for the network.Manage digital channels (paid media, SEO, content).




Develop scalable acquisition strategies beyond current channels.
- Franchisee Support: Identify business needs.Develop and deliver sales materials, Marketing tools & comercial assets.
- Product & Market development: Identify opportunities and gaps.Develop initiatives to support specific regions or services.
- Local Marketing: Define and support local marketing strategies.Improve visibility across Google Business Profiles & Local platforms.5.Brand Awareness & Marketing positioning- Define and execute strategies.
- Develop editorial and content strategy (LinkedIn, blog, PR).
- Activate appropriate channel (Digital, partnerships and media).6.Performance & Governance- Define and implement KPIs and reporting frameworks.
- Build dashboards aligned with global standards.
- Introducing a performance-driven culture.
- Manage budget and optimize ROI.7.Leadership & Coordination:- Lead the local marketing function and team.
- Work in coordination with Franchise Development department, Operations, Agencies & HQ.
- Ensure alignment with global strategy and local execution.Required Skills and Experience:- Educational Background: Master/ Bachelor's degree in Marketing, Communications, Business Administration (BA), Graphic Design, Engineering, Data Science, or a related field.
- Experience: 5 years of experience in a similar role.
- Language: Advanced level of English.
- Live in Mexico City (CDMX)- Analytical Mindset, Collaborative Spirit, to be a team player who values diverse perspectives.
- Passionate, tenacious, and driven to explore new ideas and embrace new challenges.What we offer- Extensive growth and development opportunities across the group.
- A multicultural organizational environment and a diverse, inclusive team.
- Statutory benefits.
- Food vouchers.

📌 Marketing Manager (Xico)
🏢 Sin nombre
📍 Xico