Senior Head of Marketing
Department:
Corporate Marketing
Employment Type:
Full Time
Location:
Mexico
Description
We are looking for a highly driven
Senior Head of Marketing
to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.
Key Responsibilities
Own and drive the
end-to-end marketing strategy
across the Region, focusing on
Passenger Acquisition, Retention, and Brand Growth
Translate business goals into
integrated, full-funnel marketing plans
, combining performance, brand, offline channels, and partnerships
Drive
customer-centric growth
, deeply understanding user behavior, needs, and regional nuances across markets
Lead the development of
strong local brand positioning
, ensuring consistency while allowing for cultural relevance
Lead
efficient allocation and optimization of marketing investments
, ensuring measurable impact on key business metrics
Build, lead, and inspire a
high-performing, matrix-structured team
across multiple markets
Collaborate closely with
cross-functional leaders
(Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives
Continuously improve
marketing effectiveness
, leveraging experimentation, insights, and innovation




Mentor and develop senior marketing leaders, fostering a
strong leadership bench across the region
Skills, Knowledge & Expertise
8+ years
in digital consumer marketing, including
4–5 years in senior leadership roles
Proven track record of
building and scaling marketing teams
, ideally in multicultural and matrix environments
Strong experience with
mobile-first products
, preferably in ride-hailing, marketplaces, or high-growth tech companies
Demonstrated success in
developing and executing large-scale marketing strategies
with clear business impact
Strong leadership and stakeholder management skills, with the ability to
influence senior executives
Hands‐on experience managing
large marketing budgets
with a focus on ROI and efficiency
Highly
data-driven
, with the ability to turn insights into actionable strategies
Fluency in English and Spanish
Job Benefits
A key leadership role in a
fast-growing, general tech company
redefining ride-hailing
A
collaborative and entrepreneurial environment
where ideas are valued and ownership is encouraged
The opportunity to
shape the future of mobility
and make a real impact
Continuous growth through
challenging, high-impact work
Competitive compensation
Clear path for
career progression and leadership growth
#J-*****-Ljbffr

📌 Senior Head Of Marketing (México)
🏢 inDrive
📍 México