**Summary**:
- Gerentes de marcas locales O especialistas globales / regionales / locales en sub-función dentro de una sub-función de marketing específica.
- Definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing general, e implementar planes/proyectos tácticos de apoyo.
**About the Role**:
**Key Responsibilities**:
- Lead the development and execution of customer-centric marketing strategies across all segments and channels
- Translate brand strategy into impactful campaigns that drive competitive advantage and market growth
- Guide cross-functional teams with strategic direction to prioritize high-value activities and investments
- Conduct market analysis and benchmarking to inform marketing programs and tactical decisions
- Collaborate with HCP and patient marketers to develop compelling lead assets and engagement tools
- Align with global and regional stakeholders on brand lifecycle planning and financial forecasting
- Define brand positioning, pricing, packaging, and promotional strategies for product launches
- Coordinate with field teams to ensure seamless execution of marketing strategies and customer engagement
- Manage agency relationships to ensure timely and effective campaign execution




- Build internal and external networks to share best practices and enhance marketing effectiveness
**Essential Requirements**:
- Minimum 5 years of experience in marketing or field management within the pharmaceutical industry
- Proven ability to lead brand strategy and execute integrated marketing campaigns
- Strong understanding of customer engagement across healthcare professionals and patient segments
- Demonstrated experience in financial planning and execution, including managing budgets over $1.5M USD
- Excellent strategic thinking, business acumen, and decision-making skills
- Advanced proficiency in English, both written and verbal
- Strong leadership and stakeholder management capabilities
- Ability to adapt in a dynamic environment and manage multiple projects simultaneously
Division
International
Business Unit
Innovative Medicines
Location
Mexico
Site
INSURGENTES
Company / Legal Entity
MX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.
Functional Area
Marketing
Job Type
Full time
Employment Type
Regular
Shift Work
No
**Ajustes de accesibilidad**:

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