Job Summary:
**Key Responsibilities**:
- **Strategy & Planning**:
- Conduct market research, competitor analysis, and audience segmentation to identify opportunities and inform strategy.
- Define key performance indicators (KPIs) and measurable goals for all digital marketing initiatives.
- **Campaign Management & Execution**:
- Plan, create, and manage engaging and effective digital campaigns from conception to execution.
- Oversee and manage paid advertising campaigns (e.g., Google Ads, Meta Ads) including keyword research, ad copy creation, bidding strategies, and budget allocation.
- Manage and optimize social media presence, including content scheduling, community engagement, and performance analysis.
- Collaborate with content creators, designers, and web developers to produce compelling digital assets (e.g., blog posts, landing pages, social media visuals, videos).
- Ensure all digital content is SEO-friendly and adheres to brand guidelines.
- **Analysis & Optimization**:
- Utilize web analytics tools (e.g., Google Analytics) to monitor, measure, and report on the performance of all digital marketing campaigns.
- Identify trends and insights, and optimize spend and performance based on data-driven decisions.
- Conduct A/B testing and multivariate experiments to improve conversion rates and user experience.
- Provide regular reports to stakeholders on campaign performance and ROI.
- **Staying Current**:
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Evaluate emerging technologies and provide recommendations for adoption where appropriate.
**Qualifications**:
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- (X)



years of proven experience in digital marketing, with a focus on developing and executing campaigns.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMrush, HubSpot, etc.).
- Experience with A/B and multivariate testing.
- Working knowledge of ad serving tools and experience in setting up and optimizing PPC campaigns.
- Familiarity with marketing automation platforms and CRM systems.
- Basic understanding of HTML, CSS, and JavaScript is a plus.
**Skills**:
- **Strong Analytical Skills**: Ability to collect, analyze, and interpret data to make informed decisions and optimize campaigns.
- **Creativity & Innovation**: Ability to brainstorm new and creative growth strategies and develop engaging content.
- **Excellent Communication**: Strong written and verbal communication skills with the ability to articulate complex digital marketing concepts to diverse audiences.
- **Project Management**: Excellent organizational and project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- **Collaboration**: Ability to work effectively both independently and as part of a cross-functional team.
- **Adaptability**: Eager to learn and adapt to the ever-evolving digital landscape.
- **Attention to Detail**: Meticulous in campaign execution and data analysis.
**Preferred Certifications (a plus but not required)**:
- Google Ads Certification
- Google Analytics Certification
- HubSpot Inbound Marketing Certification
**Job Types**: Full-time, Part-time, Contract
**Experience**:
- SEO: 4 years (required)
- Google Adwords: 4 years (required)
**Language**:
- English (required)
Work Location: Remote

📌 Digital Marketing Specialist (México)
🏢 Flexis
📍 México