**Job Overview**
**Responsibilities**
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
- Create, curate, and manage published content (images, video, written) across various social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Conduct social listening to monitor brand mentions and industry trends, responding appropriately to engage with our audience.
- Utilize SEO best practices and keyword research to optimize content for search engines.
- Analyze performance metrics using tools like Google Analytics and Buffer to assess the effectiveness of campaigns and adjust strategies accordingly.
- Collaborate with the graphic design team to create visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator).
- Manage paid advertising campaigns on platforms such as Facebook Advertising to drive traffic and conversions.
- Engage in public relations efforts by building relationships with influencers and industry leaders.
- Proofread all content for accuracy and adherence to brand guidelines before publication.
- Stay updated on the latest trends in social media marketing,



digital marketing, e-commerce, and web analytics.
**Qualifications**
- Proven experience in social media management or digital marketing with a strong portfolio showcasing content creation skills.
- Proficiency in tools such as Hootsuite, Buffer, Google Analytics, and Adobe Creative Suite (Photoshop & Illustrator).
- Strong understanding of SEO principles and social media marketing strategies.
- Excellent graphic design skills with experience in creating engaging visual content.
- Familiarity with photography and video editing techniques is a plus.
- Exceptional writing skills with a keen eye for detail in proofreading content.
- Strong relationship management skills with the ability to engage effectively with diverse audiences.
- Ability to work independently as well as collaboratively within a team environment. Join us in shaping our online presence while fostering meaningful connections with our audience!
**Job Type**: Part-time
Pay: $90.00 - $110.00 per hour
Expected hours: 10 - 15 per week
Work Location: Remote

📌 Social Media Specialist (México)
🏢 Allstate Insurance
📍 México